In summary, location-based wireless services would provide the necessary means to stay continually informed as a mobile device travels through a network of servers (Junglas, Watson, 2008). The more critical question however is how the data is tracked of a person's movements, and if their privacy is being too compromised for the sake of convenience. Location-based services will eventually become more pervasive, underwritten initially by advertising models and later by services content models, yet the security and privacy issues must be dealt with for this mobile technology and its application to deliver on the promise of more accentuated location-based intelligence.
References
Rajiv Chakravorty, Sulabh Agarwal, Suman Banerjee, Ian Pratt. 2007. A mobile bazaar for wide-area wireless services. Wireless Networks 13, no. 6
December 1): 757-777. http://www.proquest.com (Accessed February 11, 2009).
Cristian Chelariu, Vinita Sangtani. 2009. Relational governance in B2B electronic marketplaces: an updated typology. The Journal of Business & Industrial Marketing 24, no. 2 (February 13): 108-118. http://www.proquest.com (Accessed February 1, 2009).
Iris a Junglas, Richard T. Watson. 2008. LOCATION-BASED SERVICES. Association for Computing Machinery. Communications...
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