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Both of these scenarios were tested with a demo login and password. The actual purchasing workflow on Build-a-Bear.com is much more efficient and streamlined. Both however have up-sell of accessories configured in their purchasing workflows. Of the two, Build-a-Bear.com has a more extensive collection that attempts to replicate the actual experience of being in one of their stores.
In summary from a comparison standpoint, Build-a-Bear.com is much more oriented towards having customers online create their own specific doll, and gets close to the actual experience of being in one of their stores. Likewise, the process of customizing a doll through VermontTeddyBear.com's site is achievable yet takes much more navigation. Of the two, Build-a-Bear.com is the more intuitive.
Extent of Support for Multi-Channel Management Strategies
Retailers often rely on websites to entice and motivate consumers to also visit their stores. Both companies have retail locations, with Bear-a-Bear having at least one retail store in 48 states and several in foreign countries. Vermont Teddy Bear Company has only a single retail outlet, which is their factory in Vermont. The differences in website design and navigation are very significant in this regard. Build-a-Bear works to create a more transparent set...
In addition, supporting the customer with 800 numbers is easily found on the Build-a-Bear.com site, yet is not as apparent and placed within the purchasing process steps on the respective websites as well. This factor of being available for customers through a variety of channel is a major competitive advantage of Build-a-Bear as well.
Summary
Websites form an indispensable part of any company's marketing and branding strategy. From the initial websites that merely acted as electronic billboards online to the more sophisticated ones that have the ability to customize products, services and even shipment methods, the ability to synchronize branding and technical depth is crucial. That is the basis of this comparison between Build-a-Bear.com and VermontTeddyBear.com. Both are excellent in their specific roles in supporting and sustaining their brands, and both have sophisticated online catalogs, product configuration software and up-sell software running the website. One even has a strong navigational process workflow to support multi-channel management as well. In comparing these tow sites it is evident how important aligning e-commerce is to the broader business models of a given company.
Apple's strategy is highly differentiated as has focused both on the depth of musical content, in addition to its breadth and variety, and an example of this is the continual addition of new artists and films specifically for use on the video iPods. Apple's focus is on providing digital music to anyone, anytime they want to listen to it, expanding to include digital entertainment of all forms as well. The
Ecommerce E-Commerce or E-business can be simply defined as business-to-consumer and business-to-business commerce conducted by way of the Internet or other electronic networks (Merriam-Webster, N.d.). There are many differences between e-commerce and the traditional brick and motor stores that drove business completely before the advent of the digital sphere. One primary difference is that you are not able to see the product in person during the purchase. This may not be
B2B might also apply some of those stated for B2C and vice versa. The objective of all marketing program for any one is to look for the optimum combination of integrated online and offline instruments which generates highest sales, costs and net profits, and in that is stored the challenge to management. (Marketing Profs: B2B vs. B2C Marketing) Significant divergence between the B2B and B2C marketplace are there which is
S. Home Console Hardware Market Figure 4: Home Console Hardware Sales in Europe Source: Nintendo Investor Relations (2009) Clearly the Wii was able to gain an exceptionally large market share quickly after being launched. This was accomplished in the midst of a global recession as well Market Demographics and Needs For many who believe the computer gaming market is one that is composed of teenagers, their stereotypes of gamers is quite off the mark.
It is commonly used for completely analyses of why one culture has trouble intermeshing and integrating with another on a workforce and individual level. One of the most valuable aspects of Cultural Dimensions Model is the ability to see how one culture sees time and transactions from a completely different vantage point compared to another. The five dimensions of this model include the Personal Distance Index (PDI), Individuality (IDV),
Ecommerce: Potentials, Problems, And Recommendations The online selling of goods, known as "etailing" or ecommerce, is now an almost ubiquitous sales channel available for most industries and products. From everyday grocery items to high-end electronics and everything in between, consumers can point their web browsers to Amazon, eBay, and innumerable independent store websites and purchase anything they're after. The convenience and the ease of comparing product specifications and prices in various