Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
B2B might also apply some of those stated for B2C and vice versa. The objective of all marketing program for any one is to look for the optimum combination of integrated online and offline instruments which generates highest sales, costs and net profits, and in that is stored the challenge to management. (Marketing Profs: B2B vs. B2C Marketing)
Significant divergence between the B2B and B2C marketplace are there which is required to be taken into account while planning and implementing a promotional campaign. The campaigns for B2B as well as B2C markets are those which are excessively targeted at individuals are thriving. This can be accomplished through the knowledge of who figures in the list first of all. In case of either of the markets the list prepared in-house gives the best results. These lists will frequently be present in some shape and present a flood of information for the intelligent marketer to convert it into an appealing promotional campaign. Every company must have information relating to present and erstwhile customers even though B2B might also possess a repository of prospective customers from the sales team. Purchasing lists in a viable option, but one must be conscious of the regulations and go through it cautiously that approval has been received. (B2B V B2C Email Marketing, Spot the Difference?)
Be careful nevertheless, of the lists which has been retrieved by other companies-emails dispatched to a list which is overused have increased chances of been considered as unwanted mail and could inflict greater damage to...
In case the database of your company does not have email addresses, or in case is too small for an efficient promotional campaign, yet you have a feeling that purchasing a list from a third party is not your cup of tea - in that case building a list is possibly the best alternative. Preparing databases methods however vary considerably for B2B and B2C marketers. B2B marketers have increased chances to possess some information regarding their customer base compared to B2C marketers. A proximal relationship exists between B2B sales team and their customers. This eases in the preparation of the list in a lot of ways. (B2B V B2C Email Marketing, Spot the Difference?)
References
B2B V B2C Email Marketing, Spot the Difference?" Retrieved at http://www.extravision.com/difference.cfmAccessed on 28 April, 2004
B2C Commerce" Retrieved at http://www.clickcommerce.com/CKCM/Rooms/DisplayPages/LayoutInitial_webrQS%20_Q29udGFpbmVyPWNvbS53ZWJyaWRnZS5lbnRpdHkuRW50aXR5W09JRFtBOTRFQTM2RDlCNTI3QTQyODY2RURFRkY4OTg3QzhFOV1dAccessed on 28 April, 2004
Business-to-Business Ecommerce" Retrieved at http://projects.bus.lsu.edu/independent_study/vdhing1/b2b/. Accessed on 28 April, 2004
Business-to-consumer E-Commerce" Retrieved at http://projects.bus.lsu.edu/independent_study/vdhing1/b2c/. Accessed on 28 April, 2004
Marketing Profs: B2B vs. B2C Marketing" Retrieved at http://www.marketingprofs.com/ea/qst_question.asp?qstid=1141Accessed on 28 April, 2004
Banking and financial services includes such firms as investment banks, commercial banks, brokerage firms, and credit card institutions. The common it pulse throughout the daily operations of these organizations involves utilizing systems to communicate between branches and subsidiaries, establishing operations throughout the world, communicating with the end customer in order to facilitate transactions, and analyzing customer and market attributes in order to reduce uncertainties in such aspects as pricing
IT Management Challenges Business Process Reengineering works with changes in structures and processes within the business environment. Information technology plays a highly critical part in BPR as it deals with the provision of office automation, gives an allowance for companies to make quick deliveries, work in a flexible manner, and operate in different locations. In addition, new technologies are helping organizations to have paperless transactions. In simple terms, BPR allows an
Com. In case of several companies, enhancing customer relationships is among the most capable features of e-commerce. However, whereas the Internet has presented the consent of a novel method to draw and communicate with the customer, hardly few enterprises have discovered a method to efficiently manage interactions with their customers on the Internet. (David, 2000) The real skill is involved in making the device suitable to accomplishment of the business strategy
Business Restructuring: the case study of IBM and HP The word "restructuring" is interchangeably used as a whole and is a universal and broad world for all sorts of substantial changes and alterations that take place within an organization. Change management, restructuring as well as reorganization are all procedures and practices that are signified by the fact that they evaluate and assess the prevailing structures with the main intent of changing
Innovations in Smartphone Apps Wireless technology is one of the fastest-changing phenomena in the world today. No single day passes without the telecommunication industry experiencing some new development that revolutionizes the way information is accessed and used. This technological evolution brings about improved security, increased coverage and greater throughput, and in so doing, impacts on information accessibility. Although this evolution has had an impact on almost all spheres of human
This researcher rejects the existence of online communities because computer mediated group discussions cannot possibly meet this definition. Weinreich's view is that anyone with even a basic knowledge of sociology understands that information exchange in no way constitutes a community. For a cyber-place with an associated computer mediated group to be labeled as a virtual settlement it is necessary for it to meet a minimum set of conditions. These are: