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E-Commerce The Game Known As Term Paper

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Media outreach is significant to create awareness, which the founder and his staff has done by managing a Facebook account, blog, and twitter page. In particular, the site's blog creates a more in-depth description about products and on-going games. The posts are complemented with stunning visual pictures, videos, details about teams and their players. However, media broadcasting goes further by being connected to YouTube, Foursquare, and Flickr. The workings and maintenance of a business online can be improved by acknowledging the experience of consumers. As a result, Rei permits product reviews, testimonials and an email to contact the company. Patrons and companies live in an age of advocacy, where a positive experience can create more business for a company like Rei's, while an opposite account may result in abysmal failure....

On the upper left sidebar, announcements are made to alert the customer about upcoming leagues and tournaments. However, if customers wish to experience watching a certain game, the site offers DVDS along with books and soccer posters. In order to broaden the purchasing public, Rei offers his visual and audio products in Spanish. Overall, Bernard Rei has created a successful business built on his love of soccer, which he has a clearly translated to his targeted demographics utilizing modern media tools.
Works Cited

World Soccer Shop. Bernard Rei, 2001. Web. 17 Mar. 2011. .

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World Soccer Shop. Bernard Rei, 2001. Web. 17 Mar. 2011. .
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