Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
Marketing Effectiveness and Efficiency
Marketing Effectiveness
Marketing effectiveness means combining the advances in marketing, sales and service - from anywhere in the world - to change how marketing works. The effect of the combination requires coherence and cost-advantage for capitalizing on the marketing effectiveness. It requires a merging of customer database, market research department into a customer insight department. Similarly it requires merging of individual channels, such as mail, call centers and the e-channel. In this case, brand is no longer the preserve of the brand manager and the advertising agency - it is a shared accountability.
Marketing effectiveness requires quick feedback and this acceleration of the feedback loop into real time has put new pressures on marketing managers - they need to understand more quickly in order to react coherently.
In case of the marketing effectiveness the marketing manager will require to interact with several people at the similar rank so that the customer is satisfied with the services provided by the company (Walker, 1999).
This is a holistic view of the marketing.
Marketing Efficiency
In this perspective, marketing is considered a large operating expense. Therefore, the main idea of the managers are to improve their departments' results, eliminate redundant communications tactics, and reorganize budget items to work together to make the most of what they spend. In other words, the efficiency perspective is a traditional view of marketing, in which each strategic business unit looks to reduce their operating expenses but there is no coherence about the customer service per say. In this kind of situation, the marketing manager will be mostly concerned about its own department so that it could reduce the selling expenses or advertising expenses, or may lay off several sales people to reduce the operating expenses.
Reference
Walker, J. (1999) 'Taking the guesswork out of strategy building', Marketing Week, 22(7), p. 14.
.....trategic goal for the organization that reflects its "main thing." The primary focus of Protect Me (PM) -- it's "main thing"-- is to provide a safe haven for women who have experienced domestic abuse. After 27 years of serving women in the community, PM needs to boost its brand and profile in order to attract more funding and more reliable long-term sources of funding. Moreover, Protect Me serves an already underprivileged
Policy Making Process Welfare Reform Policy Analysis Success of welfare reform is ambiguous. Media and well-known public officials claim to have had achieved welfare reforms. However, after 4 years of new policy regime, majority also accepts that welfare reforms have been successfully achieved. Temporary Assistance for Needy Families (TANF) also validates this by stating that welfare rolls have dropped by 53% to 6.28 million recipients in June 2000 from 12.24 million
Domestic Abuse The human services profession requires its members to be strong-willed, compassionate, energetic and empathetic. These skills are most in need when dealing with one of the most troublesome problems society faces today, domestic abuse. Domestic abuse has wide reaching effects, not only within the family construct, but in the large macrocosmic sense of society as well. Domestic abuse and its often vague and obscure symptoms provide the counselor or
economic compensation enough for wrongfully convicted inmates? The pronouncement of a crime charge against a person marks the begging of a legal battle for freedom of that individual. When the accused stand in court, their sole hope, is to have a plea of not guilty, which convinces the judges to let them free? At the end of any hearing, the prosecutors present their submissions, from which the court makes the
PPD Literature Review This work in writing seeks to answer the question of what the relationship is between domestic violence, sexual abuse, and women with depression during the postpartum period. Toward this end, this work will involve the conduction of an extensive review of literature in this area of study. The literature reviewed will be that located in scholarly publications and journals and other publications of a professional or academic and
Size/Cooperative Learning & it's effects on participation Action Research Question Will cooperative learning have a significantly positive impact on smaller or larger classes? The purpose of this study was to investigate if cooperative learning will have a significantly positive impact on smaller or larger classes. In order to have valid results, I used both my largest and smallest classes as my sampling. I also incorporated a variety of teaching styles with cooperative