the effects of consumerism

The trap of consumerism
The youtube video indicates the various levels of consumerism, the religious take on consumerism, the negative impacts that it has on the contemporary society and what needs to be done to reduce consumerism. This documentary shows how companies have used false advertisement to sway consumers to feeling like they are likely to be shaped or molded to another entity by simply amassing more materials within their possession. The result is a lopsided economy and massive wastage since people get to own what they do not need. The wastage then leads to filling of dumpsites with waste that ends up chocking the natural environment and the water bodies. The increased demand also means more production, a cycle that leads to greenhouse gas accumulation that leads to global warming.
Who then is to blame for the excessive consumerism? This takes a dual dimension since the consumers have allowed themselves to be brainwashed into believing that owning unnecessarily too much is same to living quality life. They tend to follow trends and but according to trend but not according to need. They buy more as instructed by the advertisements and net door neighbor influences. The consumer needs to start rationalizing the buying process and only go for what is absolutely necessary and has no substitute.
On the other hand, it is unethical for production companies and businesses to keep pushing the consumers to buy more even the things that they do not need. Companies have use false advertisements and giving unattainable hopes and heights to the customers just to have their products sold, without necessarily caring about the welfare of the earth in this entire process. The companies need to have objective advertisement and factual as well as rational advertisement that do not mislead consumers into purchasing what they actually do not need. Generally, it should be the care for the environment that should come first in the minds of both the producers and the consumers and not the greed for gratification first. As it is there is enough for everyone’s needs but not for everyone’s greed.