- Words: 939
- Length: 3 Pages
- Topic: Business - Ethics
- Paper #: 90948435
Determining this could be difficult and time consuming. It is nonetheless a necessary step towards successful and sustainable market entry. A culture whose values are, for example, alienated by a marketing campaign is likely to be alienated and will not deliver a sustainable customer base for the success of the company.
Ultimately, what the article focuses on, is that success in the long-term depends upon a company's ability to enter