So as to come up with a comparable list of data samples, I am to consider a set of e-businesses that are based in other parts of the world such as Europe. The eligibility of the selected firms is based on three major criteria;
The initial criterion is that the company must be based on the larger U.S.A.The a second criterion is that the company is to have publicly quoted stock exchange data. The third criterion is that the chosen firm must have a direct involvement with its customers in its provision of various forms of transactions that are based on the electronic exchange of data. In order to have a fully acceptable and representative research, the sample must be drawn from companies with a multinational presence but whose base or headquarter is in the United States. This also highlights the decrease in the role played by geography in the virtual markets' domain.
The chosen companies must also be publicly traded companies. This is to allow for easier access and increased availability of the data gathered .The accuracy of which is also enhanced.
The choice of publicly traded companies' lies in the fact that they have a vast data source that can readily be collected and appropriately organized for the ease of subsequent analysis. The demerit of this technique of selection is the disadvantage associated of public data while ignoring the data that exists in a select number of private companies. The overall effect is the limitation of the scope of my research. There is however danger involved in the selection of public companies for the research sample.
Data Collection
The data to be used for the research is to be gathered from publicly available sources. These include annual reports, company websites, IPO data and investment reports gathered from analysts. The research questions are to be gathered using structured and open ended questionnaires. The data to be collected include the date of the company's formation, its size, business model and the services provided. The financial data is also gathered. The other important parameter to be included is the role how the company is positioned in relation to its competitors.
Data Analysis
The data analysis is to be carried out by means of inductive technique. The difference between the processes of data analysis and data collection is very slim. This is because the process of constructing the theory is based on data is done through an iterative process. The resulting framework is then systematically compared to the cases that are presented in the research (Eisenhardt, 1989). Several scholars have argued that it is therefore better to employ a data collection coupled with analysis as a joint process (Glaser and Strauss, 1967). The joint process is then employed and then a continuous process which entails the comparing of the data and then model advanced is then used. This is refereed to as a cross-cased analysis (Yin, 1989).
The data analysis is to be carried out using evidence acquired from within-case techniques. Notes are then to be taken. The process is to involve the answering of the questions that are enumerated in the questionnaire. Several data sources are also to be integrated and then subsequently triangulated from the various sources...
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