There needs to be a more thorough focus on how CSR programs in India require disclosures, how these disclosures need to be handled, and guidance on how best for the CEO to respond and be responsive to them (Dizik, 2009). A press release will not solve this issue, yet a strategic plan aimed at averting problems like this in the future will. The CSR requirements in India are among the most stringent and extensive globally for Foreign Direct Investment (FDI) and also require an Indian national to be on the board of directors (Sharma, Tyagi, 2010). Coca-Cola needs to make a formal apology to the Indian people and provide very concrete, step-by-step directions as to how they will alleviate this problem going forward, including their key board members as well. A comprehensive plan is necessary to turn around the situation and place it on a better overall path of progress. Finally, the CEO of Coca-Cola in India ought to also consider resigning over this out of respect for the families hurt by the tainted drinks. Out of respect for the country and its people this could be one very powerful way to protect the brand going forward as well. References:

(Dizik, 2009)

Alina Dizik. (2009, November 19). Education for Executives: Building Responsibility -...

Wall Street Journal (Eastern Edition), p. B.8.
(Ghosh, Chakraborti, 2010)

Ghosh, a., & Chakraborti, C.. (2010). Corporate Social Responsibility: A Developmental Tool for India. IUP Journal of Corporate Governance, 9(4), 40-56.

(Nellist, 1992)

Nellist, David. (1992). Quality Teamwork at Wakefield - Coca-Cola & Schweppes Beverages Ltd.: Wakefield Factory. Industrial Management + Data Systems, 92(2), 21.

(Sharma, Tyagi, 2010)

Sharma, a., & Tyagi, R.. (2010). CSR and Global Compact: The Indian Perspective. IUP Journal of Corporate Governance, 9(3), 38-68.

Biblical integration:

Colossians 3:23-24

23 Whatever you do, work at it with all your heart, as working for the Lord, not for human masters, 24 since you know that you will receive an inheritance from the Lord as a reward. It is the Lord Christ you are serving. Coca-Cola needs to realize that is a very visible and responsible servant to the people of India. As Christians serve the Lord, so Coca-Cola serves its customers. This orientation of service needs to pervade more of what they do daily, how they define their strategies, all with a…