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Market for Cars
Understanding Consumer Needs In The Automobile Industry
Understanding and Satisfying Consumer Needs in the Automobile Industry
The automobile industry is rather different from other aspects of the economy. Car companies focus on establishing respective and individual brand images while building their personalities up among consumers. The focus of targeting the various audiences allows car manufacturers to market alternative products through strategic ways that cater to emotions, needs, and desires of typical consumers (Best, 2006).
The major factors that contribute towards consumer purchases of vehicles include the levels of fuel costs and scope of environmental impacts. The issues also include opportunities for using new technologies. However, the approach of the factors also reduces through improvements in engine efficiency and changes in consumer sentiments (Klier, 2011). The commercialization of newer technologies in vehicles explains why car sales do not meet the set projections. The market has gender segmentation used in differentiating needs and wants for men and women based on different attitudes to the automobile products. Gender segmentation is applied as a relation of the car's interior and outer look. Furthermore, it is important to note that sexuality is a gender factor that determines the marketing definition of car products as feminine or masculine (Reidenbach, 2009).
The automotive brands allow for...
The brands could have reputable, efficient and safe representations of advertisements within friendly and convenient family neighborhoods. The others have reputation grounded in the industry traditions and values (Klier, 2011). The performance is represented through emotional pitches into consumer interests. Further, the outcomes of increased globalization include increased geographic segmentation arising from the differences of demographic and socio-economic characteristics (Best, 2006). Different cars are made to fit different courses of action and terrains. The geo-demographic approaches to segmentation combine geographic segmentation concepts with relevant demographic segmentation while defining the study of target customers within the living areas (Best, 2006). The geo-demographic levels of classification allow car customers to thrive based on the existing comparisons and ways of representing consumers' occupations. Therefore, companies have the higher capability of making predictions of consumer behavior (Reidenbach, 2009).
The most fundamental requirements for market segmentation include prospects and objectives involved in establishing a rapport and describing services through a process involved. Marketers of automobiles thought-provoking questions to attract responses based on other prospect's responses. The issues develop mutually…
References
Best, A.L. (2006). Fast Cars, Cool Rides: The Accelerating World of Youth and Their Cars. New York: NYU Press.
Klier, T. (2011). Corporate Average Fuel Economy and the Market for New Vehicles. New York: DIANE Publishing.
Reidenbach, R.E. (2009). Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers. New York: CRC Press.
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