Fashion Future What is your fashion future? Look into your "Swarovski" crystal ball and predict your fashion future in 5 years. How do you plan to make your prediction(s) come true? In the next five years, the business of fashion will become increasingly segmented and specialized. Many consumers feel alienated by high-end fashion because they cannot embody the classical ideal of beauty -- or afford it. Because conspicuous consumption by the wealthy

Fashion Culture and Social Media Given its role in defining people’s self-image and culture, fashion is regarded as one of the most important facets of today’s society. Throughout history, fashion has been utilized as a tool for shaping culture by defining people’s self-image and how they interact in the society. The role of fashion in defining people’s self-image and culture has grown tremendously in the digital age because of enhanced access

Fashion The misappropriation of Native American imagery, iconography, cultural ideology, and fashion is nothing new. After all, a slew of professional sports teams continue to run with Indian names and logos in spite of the controversy in doing so. A few sports teams, like the Atlanta Braves Major League Baseball franchise, boast insidious "tomahawk" chants during their games. The latest trend in Native misappropriation is not much more tasteful than a Cleveland

From this perspective, luxury brands may be desired be many consumers, but the more affluent are clearly more readily capable of such acquisitions, making them a natural target for luxury brands marketers. Although there is a growing body of contemporary knowledge concerning the influence of self-perception and self-image on luxury brand purchases, the study of these issues is certainly not new. In fact, as early as 1899, Thorstein Veblen developed

Figure 1 Brand Identity Levers Source: Saviolio, 2006 Brand identity levers include those as follows: (1) stylistic identity; and (2) Visual Identity. (Saviolio, 2006) III. Methodology The methodology employed in this study is qualitative in nature and in the form of a literature review conducted through a thorough research in this area of study via the World Wide Web and specifically the literature found in books or journals. IV. Value of Research The research reported herein this document

marketing proposal a shampoo. I project teammates working TV campaign, print campaign social media campaign. My part project: Calendar, including launch date, specific key dates campaign, wrap-. Calendar: Marketing proposal for a new shampoo January (30 days pre-launch): January, the first month of the year, is a month of transformation for many people. Starting an advertising campaign stressing the need to 'take the step to create a new you' by beginning