Secondly, it is known that the elite is sooner or later imitated by the masses. Therefore, winning the hearts of the educated and rich elite is the key for long-term success. Such is the case of Dice Kayek who is based in Paris. Her latest collections recorded enough success in order to make her known among the fashion elite and high-class customers. As she declares, "the cultural inspirations that can be found in her high priced items (both in the Black label and the Pink label collections) are a metaphorical interpretation of her own city."
She was born in Boursa, the first capital of the Ottoman Empire, and spent "her youth, beside her jeweller father, in the heart of the ancient metropolis, rich in history and architecture."
From this point-of-view she can be considered to be a visionary just as her other colleagues who aim to play "in the big league."
Rihanna wears Hussein Chalayan's Laser Dress at 2009 AMA's
The strategy that the Turkish designers tend to adopt in order to penetrate the market is oriented on differentiation and innovation. So far they have been doing a good job because not only are they getting better and better known but they are also becoming increasingly popular. With this in mind, it is enough to be considered trendy by the important magazines and the key characters, which influence public opinion. In fact, Turkish designer Atil Kutoglu defines fashion as a " highly sophisticated branch of art"
. He states:
" A fashion trademark emerges by winning the approval of people of sophisticated taste who are not easily satisfied, and by getting into the press. It is recognized on the international platform. I think the fact that [high society] consumers at the top of the pyramid today regard a Turkish trademark as a prestige factor like Dior or Chanel is a development that elevates our image."
An innovative fashion concept supported by an innovative fashion show turns the show into an event getting media coverage and imposing the subject on the public agenda. In this manner innovation become not just a technical and artistic goal, but also a marketing strategy element.
Hussein Chalayan's works are seen in all the important fashion magazines in Europe and the U.S. He is considered one of the most important designer figures in the contemporary fashion world. He is not only seen as a fashion...
China and the far east represent such areas and naturally they are a threat to Turkey. One ways of fighting against this threat is by encouraging the local creativity to develop and by promoting it abroad. Another important issue that can be discussed is repr4esented by the impact of fashion upon the Turkish society. One might argue that the Turkish society is so different from the western one that it
Finding ways to delegate authority is an important thing for entrepreneurs when they grow. When a company is in the beginning or high growth stage of the business cycle, there comes a point when the founder must let go some control so that the business can be more professionally run. The current business model is somewhat aimless, but oriented towards high end positioning. An alternate direction is that the business
Turkey, clearly has a proud and longstanding history with sports and sports enthusiasm. Sports, as a cultural access point in fact is written into the Turkish constitution, as an aspect of cultural and personal growth goals for the entire nation. Turkey is one of the rare countries in the world which has an article related to sports in her Constitution. Article 59 of the Constitution says, "The State takes measures
Shanghai Tang Strategic Case Analysis Strategic Case Analysis: Shanghai Tang (ST) Fashion and Clothing Industry Overview Shanghai Tang (ST) Business Strategy Global Business Expansion Strategic Placement Analysis of Environmental Factors Suitability of Shanghai Tang Strategy Technology Business Focus The strategic review of Shanghai Tang is conducted in order to explore brand presence, business focus, and other related functional strategies. The business is quite well placed in terms of its growth, revenues, and profitability. The company has also expanded its business line
" As will be shown below, the bottled water market is increasingly competitive and consumers have a dazzling array of choices available to them. It is clear that Voss has taken this into account when developing its sophisticated packaging, some samples of which are shown in Figure ____ below. Figure ____. Representative Sampling of Voss Packaging Techniques. Source: noisedfisk.com/illustrations/vosswater.jpg, www.uncrate.com/men/images/voss-water.jpg, http://www.urbanfare.com/featuredfare/images/weeklyad/voss_water.jpg In fact, one new admirer of the Voss brand unashamedly proclaimed that even
Introduction In the past few years, Myanmar has been one of the world's fastest-growing economies. This success has been the result of a new government under Aung San Suu Kyi, which has resulted in democratic reforms and a shift towards a more capitalist economy. Annual GDP growth rates in the past few years have been around 7%, which puts Myanmar in the top ten for GDP growth, but the country is
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now