¶ … films such as "The Ad and the Ego" that the media contributes much towards mind-control in 21st century America. Indeed, many of the things feared by Americans are shown to be exaggerated images the media creates on a daily basis. Glassner for example shows crime to be one of these ungrounded fears, and obscure illness as another. Crime is a problem, and illness is a pervasive phenomenon, but the point is that these are do not display the unmitigated growth suggested by the media. It is possible that gun-violence and the problem of illegal gun possession fall in the same category. On the other hand however, it cannot be denied that gun violence does play a devastating role in society, if not as prominent a role as suggested by the media. Films such as "Bowling for Columbia" for example addresses the American psyche and its apparent need for violence and mayhem.
The need for guns may indeed be directly related to a disproportionate fear of violence. This fear is exacerbated by media reports of violence not only in the United States, but also around the world. The public concept and related fear of crime becomes disproportionate to the actual occurrence of crime (Glassner). And this in turn creates the perception that the public needs to be armed in order to protect people against the many unapprehended criminals. This of course leads to unnecessary violence such as accidents,...
This perception launches a dark cycle: perceived crime leads to increased gun possession, which in turn leads to increased gun-related violence. This often involves otherwise law-abiding citizens and even children. It is thus clear that the problem needs to be addressed in order to prevent yet another social problem.
In order to decrease gun violence, I believe a good idea would be to examine the ways in which the phenomenon comes about. The cycle mentioned above could for example be used to devise ways of reversing the problem. The main culprit in the public perception of crime is also shown to be the media. The power of the media lies in the fact that people absorb the news, films, and especially advertisements subliminally (Parenti). The most powerful way to reverse this effect would then be by the same means with a different message.
The government could also help to effect the change necessary in the media. Legislation can be passed to force the media to not only show a more balanced view of crime and other issues, but also to actively pursue a better public mentality. Furthermore the public needs to be educated to make decisions such as buying a gun with the…
Strategic Management Case Study of Atom Films Summarize AtomFilms business model using the Who, What, How framework. Assess whether and why the elements of the business model are mutually consistent and reinforcing. Examining the AtomFilms business model in accordance with the Who, What, How framework would necessarily begin by reviewing the qualifications and credentials of Mika Salami, the company's founder. Salami possesses both a formal business education (MBA from INSEAD in France)
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, relevant to considerations of the impact of locally adapted TV advertisements on sales revenues of Coca-Cola Company in Morocco during the Holy month of Ramadan. Chapter III: Methodology During Chapter III of the study, the researcher relates the methodology, which includes a survey, utilized to investigate the impact of locally adapted TV advertisements on sales revenues of Coca-Cola Company in Morocco during the Holy month of Ramadan. Chapter IV: Analysis During Chapter IV
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