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Finance
Long-Term Financial Planning and Nike
For any company to be successful it is essential that the company and its' management determine what they are going to do, and how they are going to do it; this is the very core of strategic planning (Lynch, 2011). Part of this is the setting of long-term goals and objectives in a financial planning context. The importance of the long-term goal setting and objective setting can be seen by looking at a successful firm such as Nike.
Nike is a well-known sports brand, it has been highly successful and in the last ten years the revenue of the firm has more than doubled, and the earnings per share have been increased by an average of 15% per annum (Parker, 2013). This is an impressive growth rate, which is much higher than the industry average; sales on sales growth in 2013 was 7.7% compared to 2012, with a net profit margin slightly above the average at 10.45% compared to the industry average at 10.34% (MSN Money 2013). While firms may be successful if they are lucky, it is generally accepted that there needs to be planning for a firm to be successful in the long-term. Long-term goal setting is a part of this, and the success at Nike may be...
Over the last decade many input costs have increased, but the firm has undertaken actions that have created internal efficiency and supported profitability. One of these strategies is the constant reviewing of the outsource suppliers which manufacture the majority of the good sold under the Nike brands, currently 42% of the goods are manufactured in Vietnam, 30% in China and 26% in Indonesia (Nike, 2013). The fact that the firm uses outsourcing and the way this has been chosen is evidence of the setting of long-term financial goals and objectives; the strategy is an effective cost saving tactic that reduces production costs as well as frees the firm from many of the overheads associated with such large scale manufacture; the decision on this strategy and the assessment…
References
Lynch, R, (2011), Strategic Management, Prentice Hall
MSN Money, (2013), Nike Inc., accessed http://investing.money.msn.com/investments/key-ratios?symbol=U.S.%3aNKE&page=ProfitMargins 23rd November 2013
Nike, (2013), 10k, Nike
Parker, M, (2013), "Letter to Shareholders," Nike Annual Report, accessed http://investors.nikeinc.com/files/doc_financials/AnnualReports/2013/index.html#mark_parker_letter 23rd November 2013
Because of its youth-oriented focus, Nike must constantly innovate, in terms of its products. Examples of such innovation include new shoes like the Nike Free, which are intended to profit off of the new 'barefoot running' craze, shoes that allow for distance to be tracked via GPS, and clothing that allows the users to wear Nike-specific iPods that combine music listening with speed, distance, and workout planning features. Nike's goal
Nike's Strategic And Financial Position Analysis Nike is a globally recognized multinational corporation founded by the Stanford Graduate School of Business graduate, Phil Knight, and Bill Bowerman who was the track and field coach at the University of Oregon. The two appear to be a natural fit as each hailed from a background that would appreciate the underlying design that goes into creating a quality running shoe. Nike's global operations in aggregate
Aside the attraction of customers, the money invested in marketing have created the desired outcome of a strong and reputable brand. Another pivotal element in the financial strategies has been that of maximizing the efficiency of managing inventories. This was necessary in order to continually strengthen the brand as well as achieve the profitability goals. Alongside with operating principles, supply-chain renovation and inventory management, financial management represents the pillar
Brand Management Nike Brand Management Nike's progression from selling tennis shoes out of the back of founder and CEO Phil Knight's car to one of the most respected and known brands globally initially began with naming the company after the Greek Goddess of victory. Transitioning from being Bleu Ribbon Sports to Nike also led to the company going public and gaining the necessary funds to finance growth and expansion. It was after
Business Plan for Tailoring Workshop Company: A Tailor Shop on Wheels This business plan is for the Tailoring Workshop Company (hereinafter alternatively "the company"), a mobile tailor shop for men clothes that will have a Web site and a mobile app available through the Apple Store. The company will focus on tailoring men's suits only. Customers will be able to contact their personal tailor through the company's Web site or via
A fourth foundational element is the strength of the Starbucks brand itself and is ubiquity globally. As a result of rapid and well-defined strategies for opening up retail stores, Starbucks is now considered one of the most preeminent and strongest brands globally. Starbucks has generated the strength of their brand through combining high-quality coffee and tea beverages with the third-place concept to generate customer loyalty and world-of-mouth among customers and their