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Fast Food Delivery
Green Bean Delivery delivers fresh produce to the door of customers who sign up for deliveries. So instead of purchasing produce (fruits, vegetables, dairies) from the grocery store (and not knowing where they come from -- Mexico, California, South America), Green Bean Delivery does all the work for you. The only question is: where do Green Bean's products come from? To find out, some investigative work was needed. This paper will show who is behind the produce that Green Bean Delivery delivers straight to the door of its customers, how it is produced, what goes into the process of growing, harvesting, transporting and preparing the items that are then sorted and shipped to customers.
The number one claim of Green Bean Delivery is that it uses organic produce and natural groceries to please its customers. This is a great claim and one that makes a lot of people happy to see -- but as Schlosser (2012) points out, the "organic" and "all-natural" label is one that can actually be misleading. His trip to the jelly bean flavor factory highlights the ways in which corporations are able to get away with the suggestion that they are using "all-natural" ingredients in the manufacturing of their products (through a subtle twisting of the meaning of words and the usage of rather legalistic definitions). But is that the case with Green Bean? According to the Green Bean website, all their food is locally grown and/or produced by local farmers and artisans. So whether one is ordering...
Sounds good -- but is it?
For example, if I want to order organic limes, which "local" grower is producing them? -- certainly not farmers in Ohio. If I click on the limes, all I'm told is that they come from Mexico -- so is there any difference between these limes and those I might pick up at the local grocer if both are hailing from south of the border? To understand a little better, I go to the About Bean tab on the website. According to the section entitled "Our Farms," Bean owns and operates two organic farms -- one called Feel Good Farm, which is 60 acres and certified organic in Sheridan, IN, and another 60-acre certified organic farm in Mason, OH called Ecohio Farm.
That means that Green Bean does account for some of the products it delivers -- but certainly not all of them. To cover more ground, it partners with other providers like Homegrown Organics, Krema Nut Company, Limelight Coffee Roasters, Provence Breads, Simplicity Juice, and many more, continually adding to its registry of independent producers. Thus, some food may be grown in Ohio, some in Indiana, some in California; some items may be produced in other states and towns: the point is that they all connect and funnel down into the vans of Green Bean.
Thus, every product may have a different origin -- but the idea is that every originator is dedicated to providing all-natural, organic foods. But -- what about…
References
Claren, R. (2005). The Green Motel. Ms. Magazine.
Gottlieb, R., & Joshi, A. (2010). Food Justice. Cambridge, Mass: MIT Press.
Schlosser, E. (2012). Fast Food Nation: The Dark Side of the All-American Meal.
Boston: Mariner Books
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