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¶ … Ford Rev Up?
Analysis of the Case Study, "Can Ford Rev Up?"
From the case study entitled, "Can Ford Rev Up?" It was evident that Bill Ford, as the new CEO of Ford Company, had adopted a contingency plan in order for the company to survive the changes and crises that it had been experiencing prior to Bill's appointment as CEO.
The state of Ford's financial standing when Bill became CEO had plunged, wherein sales had initially became stagnant and eventually decreased, loan payments were no longer owned by Ford but by its investors, and the increasing competition among other car companies who were also thriving to survive in an already stagnating market. Thus, given its state, Bill decided to come up with a contingency plan, which helped determine the alternative courses of action to be taken if an intended plan is unexpectedly disrupted if rendered inappropriate.
Examples of Bill's contingency...
This first part of the contingency plan was the most immediate and easily remedied solution to the company's increasing problem. Although these decisions were part of Bill's contingency plan, these also make up his standing plan, wherein these decisions can easily recur in the event when these decisions become necessary to be enacted again. Bringing back previous employees of the company lessens the difficulty of identifying effective measures to help bring back the company's profitability, while improving the quality of Ford's merchandise while at the same time cutting back on the company's expenses were measures that do not only increase profitability in the short run, but also in the long run.
The second part of Bill's contingency plan also include gathering high-powered and experienced executives, which make up…
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2009 2008 ART 8.54 8.84 ACP 42.74 41.27 Iturnover 15.13 14.23 Inventory Age 24.12 25.65 Comments: Ford shows unfavorable activity ratios, which is indicative of the fact that the company is using its assets efficiently to meet financial requirements. All measures, except ART improved over time (from 2008 to 2009). 2009 2008 Debt/Equity 2.04 1.62 Debt/Assets 0.40 0.36 TIE -2.35 2.25 Comments: Ford uses debt heavily to finance the growth of the company. Overall the company is servicing the debt well and is stable over time, even though the loss in 2009 has affected the capital