- Words: 1006
- Length: 3 Pages
- Topic: Business - Advertising
- Paper #: 58551607
Mattel is a producer of children's toys, including the well-known industry brands Fisher Price, Barbie and Hot Wheels. The company has strategic partnerships with several other major brands such as Disney, WWE, Nickelodeon and Warner Bros. The company did nearly $6.5 billion in revenue in the last fiscal year, and turned a profit of just of $900 million. Nearly half of its revenues come from international markets.
The Barbie brand