Coca Cola in India
Indian economy is growing rapidly and is now believed to be the 15th largest economy in world. This has resulted in the creation of new growth opportunities for local and foreign businesses thus attracting increased foreign investment. With its growing middle class and steadily improving per capita income, Indian market has more potential than most developing countries. Coca Cola Inc. was once driven out of the country because of the government's protectionist policies but things are changing now with relaxation in regulatory control and licensing requirements. This resulted in the return of many multinationals including Coca Cola but increasing its market share and competing with Pepsi Cola Inc. has not proved to be an easy task.
India's economic environment is highly conducive for growth of beverage companies with more than 150 million middle class consumers with annual income greater than $4,000. However these attractive features have failed to translate...
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