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Thus, the company's future is as a low-cost provider, and there is little reason to have undue attachment to the Ganong brand name. In addition, between the new St. Stephen plant, the Thailand plant and possibly the plants of the other small companies, Ganong has the excess capacity to dedicate to private label production. The weak dollar can give the company a cost advantage in the U.S. market. While the Ganong brand failed in that market, a private label brand might not. Further, Ganong would be able to generate volumes in new markets without worrying about a sales force. The company can instead focus on improving its operational efficiency and leverage the low-cost rural New Brunswick workforce and its geographic location closer to Boston than to Montreal.
In developing a strategy to restore profitability, Ganong needs to recognize that...
The company's business model has been outdated for a long time, but its ability to defend its home market and its success in boxed chocolates has essentially masked its overall lack of competitiveness. A new competitive strategy needs to be built to restore profitability in the long run. The current time is favorable, because Ganong still has a healthy balance sheet and only one year of losses. The firm needs to be honest internally about its strengths and weaknesses, in particular vis-a-vis the multinational competition it now faces. In doing so, it will find that its production capacity gives it substantial opportunity in private label, and that this growing market should be pursued as it gives the company the best chance to operate profitably in the long-run.
Chocolate One of the most seductive and pleasurable foods, enjoyed everywhere in the world, is chocolate. Chocolate is a slightly psychoactive substance but it has some health benefits when consumed in its purest forms and in moderation. Much of what is sold as chocolate today, such as the candy bars in the check-out aisles in grocery stores, barely approximates the richer varieties of the confection like the brands produced in Europe.
L.; Hutfless, S.M.; Ding, X. & Girota, S. (2006). Chocolate and Prevention of Cardiovascular Disease: A Systematic Review. Nutrition and Metabolism, 3(2), Halliwell, B. (2003). Health benefits of eating chocolate? Nature, 426(6968), 787. Hannum, S.M. & Erdman, J.W. (2000). Emerging health benefits from cocoa and chocolate. Journal of Medical Food, 3(2), 73-75. Hudnell, J. (2006). The Secret History of Chocolate. World Famous Comics Community. Online at http://www.comicscommunity.com/boards/hudnall/?frames=n;read=985 Keen, C.L. (2001). Chocolate: Food as Medicine/Medicine as
Big City Chocolate Company Challenge Proposal for Chocolate Gift Baskets for Big City Tech's Baseball Tournament Bryan Thompson, Athletic Director 1804 Technology Way, Big City, Florida 33999 Dear Mr. Thompson: Thank you very sincerely for your interest in the Big City Chocolate Company providing unique chocolate presentations for the teams that are coming to your campus for the regional postseason baseball tournament. Our company is proud and pleased to have provided your fine school with unique
Chocolate Chip Cookies and Rubrics: Helping Students Understand Rubrics in Inclusive Settings by Elizabeth W. Hall and Susan J. Salmon explains the importance of using rubrics in the classroom and contains useful information about the use of rubrics for the teachers and students alike. The article effectively explains the usefulness of rubrics for students in understanding the performance expectations of different assignments, as a self-evaluation tool for assessing their strengths
Symbolism, Advertising and Chocolate By far, the most overused symbolism to sell chocolate is sex. Chocolate is sexy and women eating chocolate are even sexier. Beyond sex, chocolate is synonymous with fun, love, and even patriotism. Let us consider some of the most obvious advertising schemes. What they are really asking the consumer to buy? An old but very common image is found in the Hershey Company's advertising for its chocolate bar.
Thinking of his father, he defies even the coach's remark that he is too puny to play. Jerry must overcome his own sense of powerlessness, and the sickness that overtakes his body after being buffeted from all sides. Emotionally and physically, although he may appear weak, Jerry has inner resources of steel that he discovers when he is, literally and figuratively, down for the count and up against the