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¶ … Sales Plan for Gap Inc.
Gap Inc. is a U.S. multinational company specializing in the clothing and accessories product. The company major brands are Gap, Old Navy, banana republic, INTERMIX and Athleta. (Gap Inc., 2014). By 2008, the Gap Inc. has 3,076 stores globally and 130,000 employees where 2,551 employees are located in the United States. The Gap Inc. designs its clothes for the younger generation and fashionable clothing, which is in size, color, and style for its customer both in the United States and outside the United States. At present, the Gap Inc. operates 94 stores in the state of California. In the recent years, the company is facing a stiff competition from other clothing company in the United States and outside the United States. Thus, the company needs to redesign its marketing strategy to increase its customer base in California.
The objective of this project is to develop a sale plan to increase the sales of the Gap's colored skinny jeans over the two weeks in the state of California.
Sales Plan
The promotion strategies will include the direct mail production, discounting, and instore promotion. The paper will position its sales towards the young people aged between 18 and...
Moreover, the paper will use the marketing mix of Four Ps (Promotion, Place, Price and Place) to achieve the sales target. The pricing will be competitive to make the product affordable to the target customers. The paper suggests that the distribution is to be placed at the Gap store front. The promotion technique will also include discounting, direct email, and in-store promotion. The discounting is the strategy of encouraging the customer to buy a large number of product at a reduced price. The in-store promotion is the strategy of designing the store in such a way to attract the customer to buy the product. Additionally, the plan suggests using the email marketing because it is more cost effective than mail marketing. Moreover, increasing the number of young people prefers using the email to communicate rather than the traditional mail. However, the plan will also use the direct mail and TV ads for the sales promotions. The expenses of the two-week sale plan activity is as follows:
$1,500 for e-mail to the state of California list of Gap customers
$250 per store location for in-store signage
$3,250 for direct mail to the customer list…
Reference
Business Wire (2010). Gap Inc. Updates Investors on Strategic Plan for the Next Three to Five Years. Berkshire Hathaway Company.
Gap Inc. (2014). Gap Store Locations. USA.
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