A complete act of sexual intercourse cannot occur with an unaroused male, but can occur with an unaroused female. That is simply biology. Sex may be far superior when a woman is aroused, but even desperately unwilling and unaroused women can physically engage in sex. That scenario, at least for heterosexual situations, is not the same for men. A certain level of arousal is needed for men to be able to engage in a certain level of sexuality. Moreover, a reflection that this arousal is necessary, whether in an ad for Viagra or in an ad for a product like the KY Yours and Mine, does show at least a tacit acknowledgment that male arousal is important to male satisfaction. If most women require some type of digital or oral stimulation to climax, it is clear that male arousal is not a critical element for female...

However, it is something that people, not only men, but also women, deem important for the sexual experience. Contrary to Bordo's conclusion, this emphasis seems to suggest some concern for the male experience in sexuality.
Certainly, modern sex enhancement products seem to reveal some concern for the male sexual experience. Condoms have historically been maligned as decreasing sensation for men, and newer condoms are theoretically designed to try to correct for that problem. Moreover, while sex enhancement products have traditionally been geared towards improving performance for men, but pleasure for women, newer products specifically claim to increase male arousal. What is even more interesting is that some products, like the KY Yours and Mine line, focus on the idea that sex