Gender in Sports in the Research Paper

Excerpt from Research Paper :

Ironically, as we have seen, we live in a capitalistic society. A sometimes unwilling engine of this equity has been revenue generating sports. What will be absolutely necessary will be the demand of female consumers who will vote with their wallets in favor of equity. However, they will only do so if they are properly educated. The portrayal of women as equal partners of women in society appears to be a permanent feature of American society. Baring some major social change in society, this trend is likely to continue. As noted above, the place for gender integration in sports on the playing field and court will ironically probably take place on the living room couch in front of the television or in front of the computer. Non-athletes will determine for good or ill the status of gender in sports. They have before and this will certainly continue into the foreseeable future.

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Sources Used in Document:

Works Cited

Eastman, Susan Tyler, and Andrew C. Billings. "Biased Voices of Sports: Racial

and Gender Stereotyping in College Basketball Announcing." Howard

Journal of Communications. 12. (2001): 183-208. Print.

"HR and Employment Law News." Hr.blr.com. HR BLR, 3 October 2003. Web. 4

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