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Women who hold executive positions still earn less than men (Glascock, 2001) do. Women are also viewed unfavorably when they act aggressively or forcefully, whereas men are applauded for their efforts. On television, women are seen as actors, and actors alone.
Women who are empowered are often "dolled" up so that while they are powerful or empowered, they still are subject to the direction and fancies of their male counterparts. This trend is evident on television and in society. Feminist women would much prefer women be afforded equal opportunities and equal pay, as well as regard, on television and in real life. While television attempts to model these aspirations, it falls short of its primary objective. "Signs of Intelligent Life on TV." Signs of Life in the U.S.A. 5th ed.
Within society, women are still unequal to men, even though they are working to gain more empowering positions. They do not hold the same roles generally however, and are not subject to the same norms or rules. Even when they seem to hold powerful places in society, society's beliefs about whether this empowerment is acceptable or not has not yet been adequately determined. At best, based on the few research studies that have been done, one can say women will have to work a lot harder before they are considered true equals whether they act on a television drama or as a CEO at a Fortune 500 company.
Bibliography
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Glascock, Jack. "Gender Roles on Prime-Time Network Television: Demographics and Behaviors." Journal of Broadcasting & Electronic Media, 45.4(2002):656.
Glennon, L.M. & Butsch, R. "The family as portrayed on television 1946-1978." in, D.
Pearl, L. Bouthilet, & J. Lazar, (Eds.), Television and behavior: Ten years of scientific progress and implications for the eighties. Washington, DC: Government Printing Office, 1982.
Lull, John. "The social issues of television." Human Communication Research, 6.1, 1980):197-00.
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Bibliography
Cantor, M.G. "The American family on television: From Molly Goldberg to Bill Cosby."
Journal of Comparative Family Studies, 22.1: 1991, 205-207.
Douglas, Susan. "Signs of Intelligent Life on TV." Signs of Life in the U.S.A. 5th ed.
Sonia Maasik and Jack Solomon. Boston: Bedford/St. Martin's, 2006. 270-74.
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