General Electric: Analysis of Strategy Implementations and Potential Issues
There are many parts of GE's strategic plan that are interlocked, and thus face some of the same implementation issues. For example, GE's strategy of diversification is essentially interlocked with its objectives of expansion. Through diversification, GE can continue a growth strategy that includes both operational and geographic expansion. As such, the strategic plan to diversify and expand is interlocking dependencies. However, there are a number of implementation issues which could prove a problem for the company in the future in terms of its objectives to diversify and expand. The company is what is known as an "unrelated diversified company" (Allen & Gorgeon, 2007, p 7). GE has been successful in diversifying its operations into new markets; yet, this can be seen as almost being too successful. According to the research, "looking at GE we see a massive, diversified, and profitable conglomerate with a lot of very good but very unrelated businesses," (Barron, 2011). Essentially, GE's strategic plan has moved into too many fields without having some sort of streamlined foundation holding them all in place. Thus, future diversification and expansion will ultimately fall into the same trap. The company will simply spread itself too thin, costing unnecessary costs in operations and resources needed to succeed in so many different and unique markets.
To address these interlocking implementation issues, GE needs to streamline its operations in order to better handle its...
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