Global E-Business Marketing The Advent Term Paper

Excerpt from Term Paper :

" The final force of collaboration, which Freidman (2006) calls "informing"-which are search engines like Yahoo, Google, MSN, etc., which has facilitated "Internetizer technologies" to work together with limitless information all by itself (Freidman, 2006).

Therefore, the initial three flatteners formed the novel stage for cooperation, and the subsequent six have been the novel shapes of cooperation that flattened the world. The last flattener is referred to as "the steroids," and these have been regarded as "wireless-access" along with "voice-over-Internet-protocol (VoIP)." The steroids have accelerated these novel kinds of cooperation, which has allowed "Internetizer technologies" to execute anyone of them, from anyplace in the world, using any tool (Freidman, 2006).

Triple Convergence

The first convergence took place when all ten flatteners united around the beginning of the new millennium. This formed a worldwide, Internet-enabled in performing ground that permitted manifold kinds of cooperation on R&D and work, regardless of not only geography and time but also distance and language. It has been the formation of this platform, with its exceptional characteristics, that is the truthfully significant sustainable penetration that has made this world flat (Freidman, 2006).

The second convergence is the reality that the world is now at the initiation of learning to what Freidman (2006) "horizontalizing" ourselves. Both the business world, as well as, the consumer world is departing from a phase where value had been formed almost wholly in "command & control" warehouses, and entering into a phase where value is will be formed by "connect & cooperate," horizontally (Freidman, 2006). Since, the world is moving away from a "vertical-value-production-model" towards a "horizontal-value-production-model," "Internetizer technologies" has got to change the manner in which it conducts its business and reinvent itself so as to stay competitive in this fast-growing technological world.

The third convergence is that just as the world had become flattened, accidentally, three billion people (from India, China, along with the former Soviet Union), who had not been part of the global economy in any significant way rushed into the playing ground. While only 10% of the population is computer literate, this 10% amounts to a workforce of 300 million, which is twice the amount of workers in United States. This has created a pattern of outsourcing from the West to India and China, predominantly. The straightforward theory is that this "triple convergence" of this world with these novel online business procedures, with these three billion novel players, has become the defining moment of the new millennium (Freidman, 2006).

Since both China and India are moving to the top, "Internetizer technologies" has got to not only set up R&D plants in India and China, but also capture these markets by creating custom-designed products for them specifically. In ten years, "Internetizer technologies" should not only be "made in China/India" but also be "designed in China/India," as well as, "sold in China/India." Furthermore, "Internetizer technologies" investment in on-job education will be crucially significant its success in the growth and development of novel and high value-added Internet tools. Investments in not only education but also innovation will be elemental as will the formation of a competitive workplace atmosphere and targeted rewards for employees.

Challenges to developing and implementing "Globalization 3.0" capability

Strategic Aims

Internetizer technologies" should work insistently to retain its hold in each and every strategic sector at the same time as work through all short-term challenges or dangers to the firm's market. Furthermore, the company should introduce the right HR programs so as to attract the most high-quality workforce and allow managers to work to re-create and revitalize themselves as competitive contestants in the quickly transforming global economy (Barca and Becht, 2001).

Also, at this point in time it is essential for "Internetizer technologies" to create regional growth and development plans. Taking on regional strategic planning is a very important requirement to productively achieve comprehensive strategic development planning. The regional development plans ought to then become part of a wide-ranging "Global Development Plan (Barca and Becht, 2001)."

Tactical Aims

Internetizer technologies" should strive for innovation. Innovation will enable it to augment the value of its products, invigorate established markets, enter novel markets, respond to competitive infringement, test novel technologies, and design substitute applications for present products, etc. For "Internetizer technologies" innovation is not a
...It should offer managers an effectual means to allocate information, information dispensation along with decision making, and control in diverse methods than in the past and revamp and reorder its processes in novel ways to generate and improve competitive advantage. It should re-engineer more well-organized and adaptable work flows as well as draw, production, and delivery and data and communications procedures and corporate documents so that activities can occur in a cooperative and corresponding way instead of a sequential style, and product engineers, developers, marketers, along with blue-collar and white-collar personnel from different parts of the company can collaborate with one another. Not only Authority but also responsibility should be considerably entrusted downward so that different levels of administration and various layers of planning and control can be removed. The corporate structure as a result can be considerably flattened, which will help "Internetizer technologies" stay competitive in this flattened world (Barca and Becht, 2001).

Internetizer Technologies becoming a part of the it infrastructure

The role of brainports is simply to successfully manage and guide the objectives of an organization in a user/client friendly way in an industrial/social setting (Chun, 2001). The tools at the disposal of brainports are media, advertising and marketing strategies and effective and approachable public relations tactics. If all these three coincide then the structure of a company can largely benefit from the application of brainports as part of the technological infrastructure (Chun, 2001).

Brainports as Smart Shipping Ports:

The shipping industry has seen a boost in its growth and expansion in the new millennium and it is because of this growth that the shipping industrialists have applied various forms of information technologies available at hand. One of the main problems that is facing the industrialists is the inbound and outbound transportation of some of the heavy and bulky (in size) merchandise: the developing countries particularly have faced challenges with the loading and export of natural resources as well as the import, loading and transportation of the manufactured merchandise (Chun, 2001).

Even though information technology has been applied effectively since the early 1960s and 1970s, the introduction of brainports as part of the technological structure is fairly recent. In fact, the shipping port and harbors that have been built in the recent past decades have applied the technology effectively to incorporate their systems and management in a way that the end result is attained timely and advantageously (Chun, 2001).

Brainports as Intelligent Cities

The concept of brainports can be compared to the administration of an intelligent city or state. In what way, one might ask. The introduction of the concept of brainports has seen some industries establish and administer individualized and separate transport (rail, road) links so that the transportation of goods and merchandise was not hampered by the communal and public traffic affairs. There are of course quite a few companies who do not have the capital to do so, brainports then further helps them to analyze their own finances and growth as well as the urban growth to achieve a compensation which is the next best in line. It is only the introduction of creative and innovative ideas that can help in the achievement of these compensations and goals (Chun, 2001).

Internetizer Technologies

The "Internetizer Technologies" has incorporated the brainports concept in a developmental scenario because of the simple reason that the "Internetizer Technologies" concept covers new, innovative, improvising and creative notions and their applications, which is what is needed for the growth of the brainports' inclusion in the information technology structure (Chun, 2001).

The "Internetizer Technologies" in its execution of amalgamation with the brainport theory can also structure the employees' activities, tasks, management as well as marketing to be encompassed inside a creative structural design. All individual and group activities can be conducted with a creative aim and outlook in mind, all economic and fiscal discussions can be directed by creative management with substance and representation becoming the main characteristics of every product and service, all customer relations norms can b led by dexterous marketing ploys and experience-experience in not only the merchandise and its specifications but also the societal norms of the community that the product will be manufactured and traded in. In short, everything can be done with far more awareness and…

Sources Used in Documents:


Barca, F. And Becht, M. (2001). The Control of Corporate Europe. Oxford: Oxford University Press.

Chun, R. (2001) 'The strategic management of corporate reputation, aligning image and identity, PhD dissertation, Manchester Business School, University of Manchester.

Freidman, Thomas L. (2006), the World is Flat, (Newly Abridged and Revised), Penguin Books, Camberwell Victoria.

Global E-Business Marketing

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