2.1. Separate Unification -- Limitations
Only offers one category of information
Customers may often search to protect themselves against general as well as fire risks, but the sole Comsec website would offer limited data
Lack of an offer for complementary products and services
4.3. No Unification -- Advantages and Disadvantages
Advantages
No additional risks
No additional costs
Disadvantages
No possibility for improvement
Reduced chances to adapt to the changing needs of the customers
Possibility to lose competitive position
5.1. Proposed Solution
Due to the current state of the company and the surrounding environment, change is imperative, meaning that the third solution is by no means feasible
Of the first and second alternatives, the second one seems most plausible
It as such advisable for Comsec to begin the process of website unification
5.2. Implementation of Solution
Allocate sufficient budgets in order to satisfy all requirements in terms of human resource, capital and technology
Contract the services of specialized consultants and it specialists to create the new platform and support the transition process
5.2. Implementation of Solution (Continued)
Offer training to the current employees in order to familiarize them with the new platform
Recommendations for the Future
Continually assess the trend in the market (customers) and industry (competitors)
Strive to adjust and adapt to new trends as quickly as possible
Identify and satisfy new needs even before customers become aware of the existence of these needs
Bibliography
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Kehal, H.S., Singh, V.P., 2005, Digital economy: impacts, influences, and challenges, Idea Group Inc.
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1985,-Year Book, Australia, Vol. 69, Austr. Bureau of Statistics
