Growth Behind Online Dating Team Research Proposal

Length: 20 pages Sources: 20 Subject: Family and Marriage Type: Research Proposal Paper: #36854472 Related Topics: Population Growth, Growth Strategy, Virtual Team, Team Building
Excerpt from Research Proposal :

It is obvious that public perceptions regarding such services have changed. This research must analyze the reasons that led to these changes. Online dating is wider accepted now than it was before. Something has determined this change, and this research must find out the elements that have influenced this situation.

Another issues hat this research proposal must take into consideration refers to the types of online daters that are most frequent in this industry. Determining the main types of online daters would be very helpful in determining and analyzing the behavior of such consumers. Based on these findings, companies in this industry can make forecast and can develop and implement strategies.

Scope of the Research

The research proposal in case intends to identify the causes that determined the significant growth of the online dating industry and to analyze the behavior of online dating users.

Objectives of the Research

The objectives that the research proposal intends to address include:

Determining the causes of the online dating industry growth

Determining the factors of influence of this market

Identifying the types of online daters

Identifying the behavior of online daters

Determining the most important niches in this market

Identifying the public perception of online dating

Identifying the reasons for which people use online dating

Identifying the reasons for which people are reluctant to using online dating

Hypotheses of the Research

The hypotheses that will be addressed by the research are:

1. The growth of the online dating sector is due to the fact that it is cheaper than traditional dating.

2. More people currently find the online dating environment safer than they did previously.

3. Most people find it more convenient to find potential partners online.

4. Online dating reduces the time for finding a match.

5. People's specific interests determine them to use online dating.

6. People use online dating because the risk of rejection is reduced.

7. Online daters prefer niche websites.

8. There are several types of online daters that must be treated in accordance with their characteristics.

9. The number of online dating websites is likely to increase.

10. Online dating websites are the most important source of potential partners in large metropolitan areas.

Research Methods

In order to obtain the most specific and complete results, the research proposal addresses both primary and secondary information. Each of these types of information is complementary to the other in this case.

Primary Research

The most important sources of information for this research project consist in primary sources. The advantages of these sources of information are numerous. For example, they are relevant in relation with the researched subject. The primary information will be collected directly from the source, from people who use online dating services, or from people who do not use such services in order to determine the reasons for which they choose or refuse to use these services.

Also, this information is fresh, being collected in order to study the current conditions of the situation that is researched in this case.

The objectivity of the information is another advantage of this type of information. In this case, the researcher cannot influence the participants in the research, or cannot collect biased information.

In order to reach accurate results with this research project, the research will address both qualitative and quantitative information.

Qualitative Research

Qualitative research is designed to obtain general information on the subject in case.

Objective of the research -- exploring the phenomenon of online dating in general, and more specifically determining factors that caused the increase of this industry, determining the typology and behavior of online daters, and identifying the motivations of the studied population.

Dimension of study group -- small number of subjects.

Data collection -- not structured.

Data collection instruments -- camera.

Information volume -- increased.

Information type -- verbal, non-numeric.

Data analysis -- content analysis, subjective, interpretative.

Research result -- understand the online dating phenomenon.

Research type -- exploratory.

The advantages for which qualitative research was selected in this case are:

The respondent is approached in a certain environment and for a certain duration that allow for obtaining complex responses

The increased flexibility of data collection instruments increases the exploratory character of the research, allowing for obtaining new and interesting ideas

The results address a longer period of time

The duration...


The sociological and demographical structure of the group should represent the studied population. As mentioned above, there are several niche websites that address each category of online darters. As a consequence, the in-depth interview group should represent each of these categories.

In other words, in the group there should be individual representing each race, sexual preference, age group, gender, and other categories of preferences.

In order for the interview to be successful, there are certain rules that must be followed. These rules include:

The respondents must not be aware of the subject of the discussion prior ti the interview. Otherwise, they might prepare for this discussion, which would lead to responses that do not represent the reality entirely

The problem in case should not be directly targeted. The discussion is a free one, the questionnaire used in the interview should not be a structured one, and the questions' formulation and order should be able to be easily modified.

It is recommended to use a conversation guide

The interviewer must determine the respondent to argue his options with real life facts.

The investigator must be neutral and must not influence the opinion of the respondent

One of the most important aspects related to the in-depth interview is represented by the location in which the interview will take place. The location must comfortable for the respondent, in order for him to be at ease with the interview and to provide useful information.

The interview can take place online, through a webcam, which would be more comfortable and easier for both the respondent and the interviewer. Also, the interview can take place at the respondent's home, or in a location selected with the agreement of both parties.

Conversation guide

The interview should start with questions regarding general issues on online dating. The interviewer should try to find out what is the opinion of the respondent regarding online dating.

Furthermore, the interviewer should focus on more specific questions that can provide answers to the issues researched in this case.

General questions addressed to the interviewer include:

How do you feel towards online dating?

Do you often use online dating services?

How do you feel about people who use online dating services?

Are you satisfied with the services offered by such providers?

Do you prefer online dating to traditional dating?

Do you think it is easier to find a partner online?

Why do you prefer online dating?

Do you expect to use such services often in the following period of time?

Did you have a serious relationship with someone you met online?

Do you ever feel any insecurity regarding this environment?

Do you prefer free dating websites?

Do your friends use online dating services?

Are you embarrassed about admitting you use online dating?

Do you use niche or mainstream websites?

Are you more interested in casual dating websites or in serious relationships ones?

Would you recommend online dating to other people?

The interview is not limited to these questions. Other questions can be added, depending on how the interview is developing.

Also, the respondents must be paid for their effort.

Group interview

The group interview is a free discussion that the interviewer is having with a group of people invited for this purpose. The discussion can last for approximately 2-5 hours and is recorded in order to identify the person speaking at a certain point and to follow the reactions of different persons when certain opinions are expressed.

Due to the fact that the participants have the opportunity of discussing with each other it is easier to obtain a wider image on the issues approached by the discussion in case. Also, the reactions are spontaneous and there is the possibility of discovering new ideas, by confronting opposite opinions.

However, in this case, issues are treated more superficially.

The advantages of the group discussion include:

Spontaneity -- comments are made, experiences are shared

Subjectivity -- people share their own experiences in their own words

Motivation -- participants are encouraged to share their opinions

Speed -- the total duration is reduced in comparison with the in-depth interview and quantitative research

Simplicity -- the results are verbal and qualitative, and are easy to understand by beneficiaries

Structure -- the conversation is focused on the issues of interest

Specialization -- depth of the approached…

Sources Used in Documents:

19. The Dating and Matchmaking Market (2010). Matchmaking Institute. Retrieved June 17, 2010 from

20. Wayne, a. (2010). Online Dating Looks Overseas for Growth. Retrieved June 17, 2010 from

21. Worldwide Online Dating Statistics (2010). Retrieved June 17, 2010 from

Cite this Document:

"Growth Behind Online Dating Team" (2010, June 17) Retrieved January 30, 2023, from

"Growth Behind Online Dating Team" 17 June 2010. Web.30 January. 2023. <>

"Growth Behind Online Dating Team", 17 June 2010, Accessed.30 January. 2023,

Related Documents
Online Dating Collecting There Are
Words: 6545 Length: 20 Pages Topic: Family and Marriage Paper #: 68560891

This is very common for college age people because some do not realize on how to self-disclose to a romantic relationship, therefore, they seek relationship satisfaction elsewhere (Aviram, I., and Amichai-Hamburger 2005). Taking into consideration the self-disclosure that an Internet relationship permits, we expected that an Internet affair would be especially appealing to individuals who feel that their "real life" relationship does not allow them enough self-disclosure. Since self-disclosure has

Adoption of Online Travel Shopping
Words: 2989 Length: 10 Pages Topic: History - Israel Paper #: 26480722

(10) A great resource would be constituted by the Travel and Tourism in Saudi Arabia Euromonitor Report for 2009. Among other things, this report contains information on the most recent internet developments, or the number of tourism related sales made on the internet. The source is however uneasily available; it can be bought from the Euromonitor website at the high cost of 1,190 GBP (approximately $1,800). (11) The Global Arab Network

Trade Show Industry in Germany
Words: 31155 Length: 113 Pages Topic: Economics Paper #: 38292092

Significance of the Study This study is significant because it sheds light on a very important contributor to local and international trade. Trade fairs have a long history in providing a meeting place for buyers and sellers. They are an important channel of communication for B2B buyers and sellers. This is a significant area for study because there are limited channels of communication between B2B buyers and sellers. The previous sections

Scientific Approaches to Hookup Culture
Words: 3934 Length: 8 Pages Topic: Women's Issues - Sexuality Paper #: 22341787

Scientific Approaches to Hookup Culture On a practically day-to-day basis we are swamped with tales about the collapse of the current star marital relationship-- and cheating is usually the source of those who choose to separate. Is it even possible for 2 individuals to remain together gladly over a prolonged time frame? Since early evolution day, we've been informed that sexual monogamy comes normally to our types. However it does not

Social Networking Sites Began in
Words: 493 Length: 1 Pages Topic: Education - Computers Paper #: 37465612

The primary target market for Facebook is between the ages of 22-34. The secondary target market is between 35-54. The strengths are that it is addictive, has a clean layout is open platform and is a real-world network (unlike Myspace). It has relatively few weaknesses, other than low revenue per user. Threats are other social networking sites, instant messenger services and photo sharing sites. There are opportunities in new markets

Public Relations One of the
Words: 558 Length: 2 Pages Topic: Education - Computers Paper #: 46849178

Competition Facebook is operating on the communication and social segment of the it industry. In this sense, it is offering a multitude of services to its clients, which include, besides the actual chat or forum-like services, photo and video sharing and, increasingly, the capacity to generate an entirely customized and personalized page for the user. From this point-of-view, we can identify primary competitors, competing in the social segment of the industry,