Human resources as a competitive advantage for healthcare organizations

Marketing Brochure

Human Resources as a Competitive Advantage

(peachschools.org)

Five Keys to Developing Human Resources as a Source of Competitive Advantage

Re-envision Human Resources from a personnel dept to a strategic planning function

Use HR to reach out to nursing and medical programs

Actively recruit new staff

Take active role in preparing new job descriptions

Promote internal candidates and retain top employees

Our people are our strength. To facilitate this strength, we need to have the best people possible. This means strengthening our recruiting processes to bring in the best, and then providing them with the type of environment that will ensure that they remain with the company for years to come.

Job Descriptions

Job descriptions are a critical success factor, because they define what jobs are done and who does them. This ensures that everything is done, and done well. We will always have the right people in place. Furthermore, job descriptions are important because they help us to identify gaps in our skills and this will help us develop specific training and recruitment programs to meet our needs.

Recruitment

To be the best, you have to start at the start -- get the best people into the company. There are a few ways we plan to do this. The first is that the we are going to have a strong recruiting drive, scouring schools, competitors and suppliers for the best candidates. Then, we are going to make sure that these people stay. We will pay them, and provide them with the energetic, fun working environment that they seek in order to ensure that they remain with us for as long as we need them.

New Strategic Role

Human resources has long been seen as a role function, an adjunct that was necessary for the organization but that did not make any major contributions. We have now come to realize that this is simply not the case. In an information economy, having the best and the brightest is critical, and finding the best ways to deploy that talent is equally important. That is why human resourrces is no longer going to be considered to be a staff function, but will be folded into the Strategic Planning Department, because HR is a key part of strategic planning.

Speakers and conventions

The Community Health Fair will be produced along with assistance from the state and county, and other health providers in the region. We will sponsor a number of events from clowns and face-painting, to healthy eating seminars. To that end, we are going to have only healthy foods at the fair, like fresh fruit and healthy snacks.

Speakers' Series

Every year, Pleasant Manor will sponsor a guest lecturer on community and health issues. These lectures will bring in the most prestigious expert speakers in their fields to discuss a variety of issues of the day. There will also be a series of smaller lectures at the Manor for the benefit of the residents and the families. These will be recorded and posted to our YouTube channel so that everybody can benefit from the lecture.

These events are being produced for a few reasons.

Provide valuable information service

Bolster our presence and brand in the community

Provide an opportunity for the employees to have some fun

Community outreach

Education and Focus are the Keys

Each year, there will be a different focus for the organization and its outreach events. In 2014, this will be nutrition for a healthier body and mind. In 2015, the theme will be exercise for a healthier body and mind. The theme for 2016 has not yet been announced yet. Last year's theme of Strategies for Aging Well resulted in record-breaking donations and awareness levels. With the tremendous success of these events in the past, it is expected that they will continue. These are also excellent fund-raising opportunities for the different charitable causes that the organization has worked with, and for gaining large-scale corporation donations to the effective running of Pleasant Manor. We are also actively involved in events that are run by our key corporate sponsors and are expecting to proceed with these in the future as well, since they provide mutual benefit with our suppliers and other key strategic partners.