Profit maximization implies a balanced revenue to expenses approach, particularly since the premium pricing strategy implies better quality equipment and high-paid doctors. How do we get there?

There are several essential areas that need to be supported in order to reach the proposed objectives described in the previous paragraph. The most essential component is the medical staff. As described in the previous parts of this plan, the medical staff will include prestigious physicians, specialized in assisted reproductions, particularly endocrinologists and embryologists. They will be paid both with a high salary with benefits and with a participation in the organization's profits.

The second essential component is the state-of-the-art technology and equipment: one of the competitive advantages is that the clinic uses some of the best existing equipment available, which should obviously increases the chances of the fertility treatment. These two components should be backed by a marketing and communication campaign that will emphasize all these advantages..

How do we measure our progress?

We will measure progress with indicators such as annual revenues and net profit (on the financial side) and number of customers, number of new clinics opened (on the business and market side). It is important to note that progress will also be compared to other fertility clinics on the market: this will help understand whether progress and downturn is individual or is associated with a particular event.

Best practices

There are several ways in which best practices will be addressed. There are at least two important aspects: one is to protect the organization from any liability issues; the second is to ensure the maximization of service...

With this in mind, communication appears the most important aspect, particularly since this is just a sensitive activity, with great emotional implications. The potential parents and the clinic's staff need to continuously communicate, so that the former understand all the procedures, what the risks are, what the chances for success are etc. The parents should be encouraged to ask questions and understand the process.
From a legal perspective, a proper contractual agreement should be set in place, one that will stipulate that the clinic does not guarantee that the insemination procedure will be successful, but that it will undertake all efforts in order to make it happen.

In order to develop and maintain an ethical, quality, and complaint practice for the long-term, a code of conduct will be elaborated and implemented. Training seminars for ethical issue will be undertaken, with professional facilitators, so that everyone is aware of the ethical implications of the activity they are involved in. Periodic ethical reviews will be conducted.

Futuristic operations issues and policies can focus both on new technologies and on medical advances. There are several areas that could be considered, including genetic disease screening (something that allow better monitoring of potential diseases that the baby could be born with) and egg vitrification. More performing medical instruments

With this in mind, the focus area will be on developing the appropriate tools to support the company's mission and objectives. This will mean a proper recruitment campaign, to ensure the staff, corroborated with investment in equipment. Subsequently, good communication and service quality can contribute to maximizing consumer retention and to gaining market share.