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Propaganda and Mass Media
It is possible to say that modern propaganda could never exist without mass media because the very nature of propaganda in times requires widespread, rapid dissemination, which is only possible through a massive media structure. Internet, films, television, literature -- all of these assist in the spread of information designed for public consumption.
Moreover, when it is considered that most media corporations have overlapping boards of directorates with other corporations (mobile phones, military-industrial, food items) and ties to banking and government cartels, it becomes clear that the media is the tool of the big business. Big business wants to stay in business and the main way to do that in the modern era is to control the market by controlling the consumers. Advertising is a form of propaganda that did not really take off until the 20th century when Edward Bernays, nephew of Sigmund Freud, realized that "sex" truly does help sell products. Thus, Bernays made propaganda "sexy" for a modern audience, and ads began appearing once the television came into being.
By getting the audience to have a live stream or feed directly into their homes (via television or Internet) modern propaganda now reaches people more easily than ever before. News is delivered 24/7 and is essentially controlled by the same mass media boards...
The news is geared towards a particularly political, social or business aim, and has little to do with reality. Thus, one can go to an alternative media source, like Russia Today, and see the "other side" of the "news" that one does not see in Western mainstream mass media. The point is that mass media controls the flow of modern propaganda by being everywhere and representing the interests of powerful business and political entities.
If one looks closely at the message being delivered in mass media, one sees that it is always politically, economically, socially, or ideologically motivated. Commercials, for example, are meant to sway the viewer to believe that a certain product will provide happiness -- but one sees that such happiness is based on a materialistic ideology in which consumption of goods and services is the ladder to earthly paradise. News media will attempt to tell stories that put certain groups in bad lights and others in good lights (Fox News is notorious for this sort of reporting), but the motive is always clear: groups that assist or help support the neo-Zio-conservative establishment are always promoted and everyone else is shunned, ridiculed or ignored. This sort of propaganda could not exist without mass media, because Fox News is a 24/7 television/Internet source that…
Media Bias and Public Opinion It is often suggested that pure objectivity in media reportage is a myth. This view has become accepted as fact and is supported by the research and experience of objectivity in the sciences and other disciplines. Experiments in physics (Heisenberg) have lent credence to the idea that there is always a subjective component in any investigation and that true objectivity is more of a myth and
In the end, it depends on the power of the propagandistic process. The third technique is related to the second one and includes the description of the common values and of current realities in a different way. More precisely, "when propagandists use glittering generalities and name-calling symbols, they are attempting to arouse their audience with vivid, emotionally suggestive words. In certain situations, however, the propagandist attempts to pacify the audience
" With regards to student multiple-skill development, Kellner proposes that computers should be at the center stage of learning. Students should be able to not only operate the computer but also use it to gather data from the Internet, communicate across classrooms and cultural boundaries. He argues that computers should be used dramatically to transform the circulation of knowledge, images, and other modalities of different cultures. Not only presence but also
Media Ownership Concentration The author of this report is asked to do a Marxist analysis of a media conglomerate and what does or tends to happen when a single corporate structure owns multiple publications and how the forcing out or limiting of other publications can lead to a stunted and incomplete view of reality due to an artificially limited marketplace. The company used as an example in this report is Time
Media Review News story - Union Serves 72-Hour Strike Notice at Viking Air The CAW (Canadian Auto Workers Union) has announced a 72 hours strike while making a bargain with the Viking Air management. As per the notice, the Union will go on strike by 12 noon on Thursday, 19th January (CAW, 2012). The union's national spokesperson Gavin McGarrigle said that it had been over a year since skilful workers had been waiting
Media devices are particularly influential when considering the way that they can manipulate the masses in developing thinking that they would not otherwise put across. The International Crisis Group online article "Deja Vu All Over Again? Iraq's Escalating Political Crisis" relates to one of the hottest topics currently under discussion in international circles. Similarly, Bradley Burston's article "Romney, a subdued pilgrim, walks a wary line in Jerusalem" induces intense feelings