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Human Rights Campaign Strategies
Strategic Issues Facing the Human Rights Campaign
The Human Rights Campaign's primary mission is to "advocate on behalf of LGBT Americans, mobile grassroots actions in diverse communities, invest strategically to elect fair-minded individuals to office and educate the public about LGBT issues" (Human Rights Campaign, 2014). It is an advocacy group that is taking on new civil rights issues in a modern era: bringing equality to the LGBT community. However, it is clear that there are some clear strategic issues that are dulling the movement and success of the organization. Essentially, the group has recently moved to take a more moderate stance in how they behave in politics, thinking that it might be more successive; yet, in doing so, the organization is isolating some of those with great passion for the cause who demand more action to find equality sooner.
The primary strategic issue here is that there is a clearly mixed message within the organization that is causing it to become more and more inefficient. According to the New York Times, "leaders of the gay rights movement are embroiled in a bitter and increasingly public debate over whether they should moderate...
This bending of advocacy strategies is meant to increase the ability for gay rights issues to permeate into more political arenas. The more dulled down the message, the more people are willing to accept it, such as the recent events with the Catholic Church. Many within the HRC have faced to the difficult strategic decision that "the group must bow to political reality and moderate its message and its goals" (Broder, 2004). This is meant to get more Americans on board with LGBT issues, but is controversial because it is essentially loosing some of the passion of the HRC's mission. Recently in 2013, the HRC had asked advocates to tone down their message at the United for Marriage event at the Supreme Court. Here, the research suggested that "in one case, a trans activist was asked to remove the trans pride flag from behind the podium, and in another, a queer undocumented speaker was asked to remove reference to his immigration status in his remarks" (Davis, 2014). Clearly, the HRC is trying to tone down its message,
Yet, there are others within the groups…
References
Broder, John M. (2004). Groups debate over slower strategy on gay rights. New York Times. Web. http://www.nytimes.com/2004/12/09/national/09gays.html?_r=0
Bryson, John M. (2004). Strategic Planning for Public and Nonprofit Organizations: A Guide to Strengthening and Sustaining Organizational Development. Wiley Publishing.
Davis, Jerome. (2013). HRC apologizes: Can we get back to winning now? The Bilerico Project. Web. http://www.bilerico.com/2013/04/hrc_apologizes_can_we_get_back_to_winning_now.php
Human Rights Campaign. (2014). About us. The HRC Story. Web. http://www.hrc.org/the-hrc-story/about-us
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