Indianapolis Museum Of Art: Presented By Max Anderson Term Paper

Length: 2 pages Sources: 1 Subject: Art  (general) Type: Term Paper Paper: #18421417 Related Topics: Contemporary Art, Youtube, Arts, Twitter
Excerpt from Term Paper :

¶ … Anderson and the Indianapolis Museum of Art

In his YouTube presentation on his work, Max Anderson of the Indianapolis Museum of Art notes that ticket sales are a relatively minimal part of art museum revenue. He believes success is better measured by how many new pieces are added to a collection and other markers of the health and overall growth of the collection that reflect a more general outreach. Serving the community is a critical component of the Museum's mission. Rather than simply keeping track of how many visitors come through the doors, the Museum also keeps track of their zip codes and other demographic factors to better tailor its offerings (online as well as in real space) to their needs.


The use of such data highlights how art, even as displayed by a nonprofit museum with an endowment, is very much a product of business decisions and a need to respond to the consumer and reflect changes in technology. Art museums must market themselves given that the comfortable relationship between art journalists and museums is no longer a factor in PR. Also, online, social media is such a critical component of marketing that open source and allow the community to respond in an interactive method to the information that is disseminated. Sharing the wealth of the museum generates interest and spreads information about its art. 'Art Babble' is an example of a collection crowdsourced art videos about works of art and experiences in the art world that make museums more welcoming and accessible to laypersons. The rationale behind Art Babble is that it is useful yet non-chaotic in its specificity and enables people to see the best examples of what is going on all over the world, as created by people who are interested in art.

The location of the Museum in the Midwest is an added incentive to make a compelling case for the relevance of art museums online, given that it is not in the center of the art world and needs to generate interest online in the virtual community, versus the physical foot traffic that passes through the doors. Thus, measuring the mission is more about how many people the Museum is reaching in a variety…

Sources Used in Documents:


Indianapolis Museum of Art: Presented by Max Anderson. (2009). Retrieved from:

Cite this Document:

"Indianapolis Museum Of Art Presented By Max Anderson" (2015, February 13) Retrieved January 23, 2022, from

"Indianapolis Museum Of Art Presented By Max Anderson" 13 February 2015. Web.23 January. 2022. <>

"Indianapolis Museum Of Art Presented By Max Anderson", 13 February 2015, Accessed.23 January. 2022,

Related Documents
Museum Displays of "Non-Western" Art Are Qualitatively
Words: 1009 Length: 3 Pages Topic: Art  (general) Paper #: 4766443

Museum Displays of "non-Western" art are qualitatively different from those displaying art that does not come from Europe or North America. Art from places deemed "exotic," or "primitive" tends to be displayed and perceived as anthropological items and indicators of culture. The conceptual arts and "art for art's sake" is frequently denied to non-Western societies. Moreover, the art of places like Oceania is sometimes referred to more as "artifact," versus "art."

Museum As a Medium
Words: 2787 Length: 10 Pages Topic: Art  (general) Paper #: 1271186

Museums as a Medium Museums can be characterized as a place which is basically a store and an exhibit of cultural, historical, scientific or artistic objects which people can often visit to enjoy and take pleasure in. This trend of the establishment of the museums came about way back in the Renaissance when people started taking pleasure in such unique talents and expressed themselves through various mediums like writing, drawing, painting,

Museum Comparison Art Museums the Metropolitan Museum
Words: 1321 Length: 3 Pages Topic: Art  (general) Paper #: 61366276

Museum Comparison Art museums The Metropolitan Museum of Art in New York City is one of the most famous art museums in the world. The idea for a large museum located in the city of New York was first formulated in 1866 when the statesman John Jay resolved to create a place to house America's great art collections in a central urban area. By the 20th century, the Museum achieved Jay's goal

Museum Event & Experience in the Early
Words: 896 Length: 3 Pages Topic: Urban Studies Paper #: 99409764

Museum Event & Experience In the early 1900's, Henry Flagler built a 75-room, 100,000 square-foot home that was used as a Palm Beach winter retreat for his family. Gatherings at the residence -- known as Whitehall -- were an establishing force of the Palm Beach season for wealthy families during the Gilded Age. Flagler died roughly 100 years ago, and subsequent years saw the residence and grounds become a National Historic

Museum Methods
Words: 5430 Length: 17 Pages Topic: Art  (general) Paper #: 42026465

Museum Methods museum is usually a non-profit organization with intent to provide education and enlightenment by the organized collection, preservation, interpretation and exhibit of items deemed to be of interest to the public or community. Historically, museums have evolved as collaborative projects to house collected works gathered for the appreciation of the current and future generations in our society. However, such definitions cannot be regarded as the last word on

Museum Budget Cuts One-Page Memo
Words: 1877 Length: 4 Pages Topic: Native Americans Paper #: 81722608

Rank VI personnel: senior technician; supervisory staff, chief technician, assistant to specialists, 1 senior secretary, graduate trainee. Rank VII personnel Senior clerical staff technician senior clerk, senior switchboard, security supervisor. A junior trainee mgrs. Keeping only Sr. switchboard, Jr. trainee mgrs Skilled grade: craftspersons salaries clerk computer operator security men. Keeping 1 craftsperson, salaries clerk, and 3 security guards Semi-Skilled Grade: general driver general clerk typist/receptionists. Entertainment and publicity budget Limited events with volunteer help, donated food, drink and entertainment Total Employees Before = 55) After cuts) 34 Total