This makes the use of telephone-based research inherently less valuable. In order to properly test the effectiveness of the word/image combinations, the audience must see mock-ups of the cards. The greeting card industry tends not to have early-adopters, so the research should focus on a mainstream audience. This leaves the option of either an in-person focus group or an online focus group. The markets for paper cards and online cards

alcohol and breast cancer? Identify an appropriate research design The fitting research design selected for this research question is the cohort design. Discuss the strengths and weaknesses of the design One of the strengths of the design is that enables the researcher to calculate the incidence of the disease being studied in exposure groups. In addition, the design enables the researcher to know the temporal series between exposure and consequence. One of the

Qualitative Case Study AssignmentIntroductionThe qualitative case study serves as a research methodology that enables the exploration of a specific phenomenon within a particular context, utilizing various data sources. This approach examines the phenomenon from multiple perspectives, unveiling its diverse facets (Baxter & Jack, 2008). By investigating real-time occurrences within their natural contexts, case studies acknowledge the influence of the surrounding circumstances (Kaarbo & Beasley, 1999).A case study is a commonly

Functioning prototypes or detailed descriptions of the product may be created. These designs are normally a joint responsibility of the organization's development staff and it marketers, who provide feedback on customer reactions to the proposed product design, color and other physical features. Test marketing introduces a new product supported by a complete marketing campaign to a selected city or TV coverage area. During this stage the item is sold in

Organizational Innovation Role Of Leadership And Employees In Organizational Innovation Organizational success in the current global environment characterized with significant challenges is highly dependent on innovation and creativity. Innovation and creativity contribute to the success of organizational interventions, thereby, contributing to its competitiveness. The current global environment is characterized by rapid adoption of new technologies, reduction in the life cycle of products, and globalization. As such, it implies the need for the

Research Theories: Comparing and Contrasting The main differences between the four specific types of research theories above revolve around their perspective of research and the accumulation of knowledge. This in particular to how this research can be gathered to solve problems and provide illumination to issues. For example, deductive theories offer a more specific and focused treatment of research. The research usually revolves around a specific theory within a specific branch