Internal Analysis SWOT Analysis Resource-Based View RBV  SWOT

Excerpt from SWOT :

Internal Analysis SWOT Analysis

Resource-Based View (RBV) analysis in Kraft Foods Company

Resources in Kraft Foods Company

Physical resources

Kraft Foods Company has an advance of physical resources. These resources are meant for production and creation of a sustainable environment of productivity. Within the notion of productivity, Kraft Foods Company benefits from the resources since they offer the company a positive strength or capability to perform in the market. Increase in the amounts of resources translates to increase in productivity within the organization. Therefore, fullness of resources within the company has fostered its existence and strength of productivity in the market. Physical resources are the tangible facets that are used in production. For instance, the company relies on manufacturing structures, tools, and transportation mechanisms like trucks. These tangible resources are of immense assistance when it comes to productivity within the organization.

The physical resources give the company strength of productivity. The availability of the resources enables the company to have opportunities of increased production through the opposite of the matter is a weakness and a threat to continued productivity.

Financial resources

Financial resources are categorical of the monetary strengths within Kraft Foods Company. Many resources are financial in nature within Kraft Foods Company. For instance, manufactured food materials are financial resources since they can be converted into money. They are strengths to increased productivity within the organization. Financial resources offer the organization an opportunity to increase production by venturing into new mechanisms of production. These resources hold the capability of the organization to continue production and trading in the market. Therefore, depletion of financial resources is a threat to the general performance of Kraft Foods Company. Kraft Foods Company has not exemplified a stable structure in financial performance over the last five years and hence this has been its main weakness.

Human resources

Human resources refer to human intervention measures that ensure productivity within the organization. Human resources work together with other resources in
Parts of this Document are Hidden
Click Here to View Entire Document
order to foster an increase in productivity, venturing into opportunistic avenues of production, and overcoming threats of insufficiency in skill and expertise within the human resources. The only weakness with human resources within Kraft Foods Company is that these resources are prone to wear and tear and hence needs regular maintenance through motivation and encouragement (Henry, 2007).

Intangible resources

Technical resources

Kraft Foods Company uses technical resources within its production mechanisms. For instance, the company has myriad intangible resources that ensure growth and stability in production within the company. Some of the technical resources like principles of production within the machinery are relevant to boost on performance of the organization. Technical resources have a serious weakness of wear and tear. They are durable only when maintained. Moreover, they pose opportunities to venture into increased levels of production when they are manufactured with intensified technologies.

Intellectual resources

Intellectual resources are natural within the human resources. Increased intellectual resources are a key strength within Kraft Foods Company. Increase in training of employees and motivating production is an opportunity to increase the output within the organization. Lack of dominant maintenance of productivity within the organization is a possible threat and a weakness within Kraft Foods Company.

Good will resources

Good will resources boost productivity within the company. They are sources of opportunities to increase productivity and declare productive avenues of production within the company. Good will resources are meant to encourage productivity when the seasons are low and inevitable. Insufficiency of good will resources is a threat to the existence and productivity within an organization. For instance, lack of good will resources could be a difficult struggle towards increased marketing strategies in Kraft Foods Company.

Step two: Distinctive capabilities of the Kraft Foods Company


The architectural designs of Kraft Foods Company are categorical of increase in productivity that has been experienced by the company in the market. The evolution of…

Sources Used in Documents:


Henry, A. (2007). The Internal Environment: A Resource-Based View of Strategy.

Understanding Strategic Management. Oxford University Press. Retrieved on November 6, 2012 from

The Value Chain. (2007). Retrieved on November 6, 2012 from:

Cite This SWOT:

"Internal Analysis SWOT Analysis Resource-Based View RBV " (2013, February 28) Retrieved January 24, 2021, from

"Internal Analysis SWOT Analysis Resource-Based View RBV " 28 February 2013. Web.24 January. 2021. <>

"Internal Analysis SWOT Analysis Resource-Based View RBV ", 28 February 2013, Accessed.24 January. 2021,