- Words: 2034
- Length: 8 Pages
- Topic: Business - Advertising
- Paper #: 18099782
Marketing Success of Pfizer Pharmaceutical Company
Pfizer is undeniably the most successful pharmaceutical company in existence. It rated first in U.S. sales from April 2002 through March 2003, with a total sales number of $20 billion USD, which accounted for 10% of the market share, and 12% growth. It ranked #1 ahead of GlaxoSmithKline, Johnson & Johnson, and Merck & Co., which took the second, third, and fourth spots, respectively.