International Marketing This Report Focuses Essay

Excerpt from Essay :

Also, people will buy more of the items if properly advertised by using well-known soccer players.

Secondly Brazilians love beach and related sports, it is wise to focus on beach related items such as shorts, bikinis with traditional Brazilian flare. Thirdly, people will also prefer a small Brazilian flag tattooed over their accessories such as caps, gloves or shirts. It is very much preferred and brings a slight feeling of nationalism.

Now, let's have a look at the pricing strategy. Since Brazil is not a rich country, the firm should not introduce expensive or very expensive products in the beginning, "the price tag should be nominal that is affordable for the working class" (Marvin 124). "The firm should focus on gaining customer confidence first as a base for itself, it should lower the price of its products so that it can gain many buyers" (Wilson 112). The cheap labor is also a huge factor that can benefit the firm in the short as well as the long-term, the firm can transfer some of its manufacturing plants there to take advantage of the cheap labor which will help in the overall profitability of the firm.

The pricing strategy should focus on three classes of products being sold to the end customer, first involves the most expensive products which will target the upper-middle class customer, top athletes and many other training professionals. The quality provided to the customer will be according to the price of the product. Second category involves products with nominal price tag, usually targeted towards the middle class individuals. A wide variety of different products are to be sold in this category, this class is also the main source of income as more and more individuals will buy things they can afford with good quality, also in a country like Brazil where majority of population is economically middle class it would be ideal for the firm to invest in producing more of this class of goods.

The third class involves different types of accessories such as headwear, socks, gloves. It is the cheapest in terms of pricing. It will not only generate revenue as close to the second class but will also play a huge part in doing more publicity of the franchise i.e. caps with Under Armor label will be stylish as well as an open reminder for every looker to have one.

"The main aim of a company should be firstly to establish itself a strong base in the destination, the main focus point of selling the product comes from the knowledge of the taste of local culture and attitude towards related products"(Hills 85). The pricing factor is the result of the overall assessment of the above. "Once firmly established, the firm can then expand to new horizons and involve in many different kinds of activities like social welfare to gain trust of the local population, it is considered to be a good exercise and is worth many other gains"(Beckman 57).

Reference

Beckman, Theodore. Marketing, New York: Ronald Press, 1967. Print.

Hills, Gerald. Marketing and Entrepreneurship, Westport: Quorum Books, 1994. Print.

Goldberg, Marvin. Social Marketing Theoretical and Practical Perspectives, New Jersey: Lawrence Associates, 1997. Print.

Wilson, Richard. Strategic Marketing…

Sources Used in Document:

Reference

Beckman, Theodore. Marketing, New York: Ronald Press, 1967. Print.

Hills, Gerald. Marketing and Entrepreneurship, Westport: Quorum Books, 1994. Print.

Goldberg, Marvin. Social Marketing Theoretical and Practical Perspectives, New Jersey: Lawrence Associates, 1997. Print.

Wilson, Richard. Strategic Marketing Management, Oxford: Elsevier Butterworth-Heinemann. 2004. Print

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