International Business
Five Questions on International Business
What are the approaches international managers seek to understand when instituting change in the international arena?
Change in the international arena may be more complex than in the home nations due to the wider variety of influences and variables that may be present. When looking at the different approaches that international managers may seek to understand in order to institute change, the managers will benefit from understanding different models or frameworks that provide a way of examining the differences that exist and assessing the way in which they may impact on the way change is determined and implemented at an organizational and local level.
One of the first models that may be useful is Hofstede's Cultural Dimensions. This is a model which provides a framework that facilitates an understanding of the cultural differences that exist between people of different regions and nations (Dellner, 2014). The original model assessed national across four dimensions, with a fifth dimension added at a later date (Dellner, 2014). More recently a sixth dimension has also been incorporated (The Hofstede Centre, 2014). The first dimension is power distance, which indicates the way in which power is distributed across society, either equally or unequally (Dellner, 2014). The second dimension is individualism vs. collectivism, which refers to the way in which individuals within society look after each other, or takes an individualistic approach to looking after themselves (Dellner, 2014). The third dimension is masculinity vs. femininity, which is not a gender measurement, but represents a preference towards either masculine approach which is classified as assertive and competitive, or a more feminine approach incorporating a greater level of cooperation, modesty, and caring (Dellner, 2014). The fourth dimension is uncertainty avoidance, which refers to the degree to which people in a nation are willing, or unwilling to take risks (Dellner, 2014). The fifth dimension is long-term orientation vs. short-term normative orientation, and looks at the way in which plans and time of seen, and whether long-term approaches or short-term approaches are preferred (Dellner, 2014). The last and most recent dimension is indulgence vs. restraint, and indicates the degree to which gratification or restraint is managed by social norms (The Hofstede Centre, 2014). All of these issues will impact on the way in which employment relationships take place, and the way that employees are managed and change may be a permitted.
Additional benefits may also be gained from understanding approaches such as porters for facets or diamond model, to help understand the fact conditions within different nation states may impact on the way change decisions are made in terms of resources that are available.
It may also be argued that other approaches will also need to be considered, including change management models, such as Lewin's three stage model to change, or Kotter's eight stage change model, which provide a framework through which change may be introduced. The stages may then be adapted, and individual strategies introduced allowing for the cultural differences in the international environment.
3. What is the culture shock and how does it affect the international business?
Culture shock refers to a condition where an individual will feel this orientated as a result of being in an unfamiliar culture, where there are significant differences that may cause a feeling of discomfort, confusion, or even fear. Culture shock is often accompanied by anxiety as a result of losing the familiarity of an environment which is known and understood, and is a part of everyday life, where cultural clues are understood often at an instinctual level. A change in a cultural environment can result in a psychological shock, not only in terms of the most visible environment features such as climate, but in the way that culture is practiced with different values and norms. For example, body language may be different, cultural values in terms of what types of behavior are no not acceptable can be confusing, and those suffering from culture shock are likely to have difficulty in processing cultural queues in order to fully understand that environment. Some aspects of the culture have been identified with in hostage cultural dimensions, for example gender differences, or the way in which managers may be revered may be very different, as seen when comparing China to the United States (Selmer, 1999).
For businesses it is important to understand what cultural shock is, and the way it can impact on business. For business to be successful it is essential that there is an understanding between partners to trade, whether these are two individuals...
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