What holds for different people is the order [of stages] regardless of the timing. (http://www.csun.edu/~rinstitute/Content/instructional_materials/Writing%)
In order to move from 'writer-based prose' to 'reader-based' prose, one has to help students develop their ability to produce, and interact with, increasingly complex modes of cognition and communication, and this was where Moffett's innovation lay: he followed innate cognitive developmental structure, and used that to teach the student how to convey his ideas most effectively in writing.
There are the four ascending levels of communication start6ing from the broadest, prsonal narrative, and proceeding in an ever more refined and demanding ascension through the tiers of drama, and exposition (analysis definition). The entire structure fits into one triangulated form that revolves around I (the speaker / writer), you (the reader / listener), and it (the subject).
Writing itself falls into two categories: ((I) expressive writing, and (ii)poetic or transactional writing.
The communication between the I to the You encompasses 4 tasks, as does the communication involved in the endeavor of precisely expressing the it.
The communication between the I to the You involves the following components:
(a) it is the I addressing an anonymous group -- a remote audience
(b) the I is addressing a known group, i.e. A familiar audience
© the I is addressing another individual -- one on-one; this may be both a stranger or a friend.
(d) finally the I is addressing the self, for instance, in a journal format.
Writing style and outcome differs in all four situations, and Moffett recommends that the writer keep his or her peculiar audience in mind when creating his words and conveying his message.
The route from the I (writer) to the it (expressing his message) also runs through four elements;
(a) the writer is recording what is happening. His mind is in it in a phenomenological sense, and he is trying to convey that immediacy.
(b) the writer is conveying what has happened.
(c)the writer is generalizing what happens (as for instance in a scientific textbook), and,
(d) the writer is generalizing and inferring what may / could / will happen.
Writing tasks should be sequenced on the basis of...
Less obvious is the threat the merger of Brahma and Antarctica poses to Coke. Because Brazilians are unusual in their cultural approach to beer -- that it's a soft drink that just happens to be alcoholic -- the most successful beverage sellers here are those that distribute soda and suds together. That is something, critics say, the image-conscious Coke has failed to grasp fully, at the cost of market
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