Brazil Is A Hot Country Term Paper


Because Brazilians are unusual in their cultural approach to beer -- that it's a soft drink that just happens to be alcoholic -- the most successful beverage sellers here are those that distribute soda and suds together. That is something, critics say, the image-conscious Coke has failed to grasp fully, at the cost of market share. Many believe Coke has the ability to meet the AmBev threat. However, to do so, some analysts say, it will need to fight fire with beer. That strategy is already working with great success for Coke bottler Spaipa SA in the southern Brazilian city of Curitiba. There, Spaipa has fought to win a more than 50% market share for Kaiser. That success has allowed it to avoid having to offer the kind of discounts for Coke products seen elsewhere in the country.

Coke bottler Andina, meantime, has backed away from beer in Rio de Janeiro, where Kaiser's share has fallen to about 2% from 13% in 1994. In turn, Coke products have found the sledding in Rio particularly rough. "I am very supportive of those bottlers who have driven their business with beer," says Mr. Cross. "But...


In Brazil, Coke Sells Foam as Well as Fizz - Bottlers' Beer Venture Blossoms With U.S. Firm's Help. Wall Street Journal. (Eastern edition). New York, N.Y.: Jul 28, 1997. pg. a.12
Cohen. Roger. Pepsi Aims to Liberate Big Market in Brazil from Coke's Domination. Wall Street Journal. (Eastern edition). New York, N.Y.: Nov 30, 1988. pg. 1

Moffett, Matt and Nikhil Deogun. Brazilians Like Coke, but What They Love to Drink Is Guarana - it, Too, Offers a Caffeine Boost, but Does it Pack a Wallop of a Rather Different Sort?. Wall Street Journal. (Eastern edition). New York, N.Y.: Jul 8, 1999. pg. a.1

Curtis, James Coke's Brazilian sales pitch. Marketing. London: May 7, 1998. 39,

Marshall, a.12

Cohen,.. 1

Fritsch. Peter Fritsch a Beverage War Is Brewing in Brazil Over Planned Big Merger - Coke Has to Battle View That Beer Is a Soft Drink. Wall Street Journal. (Eastern edition). New York, N.Y.: Mar 6, 2000.…

Sources Used in Documents:

Marshall, a.12

Cohen,.. 1

Fritsch. Peter Fritsch a Beverage War Is Brewing in Brazil Over Planned Big Merger - Coke Has to Battle View That Beer Is a Soft Drink. Wall Street Journal. (Eastern edition). New York, N.Y.: Mar 6, 2000. pg. a.17

Cite this Document:

"Brazil Is A Hot Country" (2004, December 26) Retrieved April 21, 2024, from

"Brazil Is A Hot Country" 26 December 2004. Web.21 April. 2024. <>

"Brazil Is A Hot Country", 26 December 2004, Accessed.21 April. 2024,

Related Documents
Countries Spain Has a Long

Traditionally, Italians are very proud of their cooking, and eat their main meal at midday. These meals generally included pasta with either meat or fish. This is often preceded by an appetizer known as antipasto, which would include cold meats and vegetables. Like Spain, Italian food also differs by region. The north for example features flat, ribbon-shaped pasta, while southern citizens favor macaroni with tomato sauces. Recreation and religion are both

Global Business Cultural Analysis: Brazil Cultural backgrounds reflect the ways and standards of living, which is unique and different for each country. In fact, the business world is also profoundly influenced by the cultural differences of the counties. This focus of this research paper, in this regard, is to analyze the cultural perspectives of doing business in Brazil. Therefore, major elements and dimensions of Brazilian culture such as business structures, management

This is attractive because Russia has long been industrialized, so its managers and workers are capable of functioning in that environment. There are many natural resources that firms can take advantage of as well. Additionally, Russia is a gateway to other markets with which it has close trade ties, throughout the former Soviet Union. India India is the second most-populous country in the world with 1.2 billion and may eventually overtake

Police Reform in Post-Authoritarian Brazil A majority of new democracies entail an unbelievable illogicality of an immensely feeble citizenship coalesced with a stern description of the constitutional guarantees. In order to explicate this disparity it would be prudent to contemplate the significance of political institutions regarding representation of citizen, which were prevalent subsequent to the military establishments attributed as troublesome and a majority of the new restrictions. A few defined in

Tropical Diseases in India and BrazilIntroductionDengue is a mosquito-borne virus that can cause severe illness and death. In India and Brazil there is a noted correlation between economic level and the prevalence of Dengue. In India, studies have shown that areas with lower economic resources and poorer living conditions had higher rates of Dengue infection than areas with higher socio-economic status. Additionally, there are also indications that factors such as

Cost and CO2 reduction analysis were performed using local data available from both commercial and professional bodies. A majority of current thermal rating programs require the equipment to be tested in accordance to a standard test under specified testing conditions. This approach provides reliable data because it is possible to replicate such tests within an accepted uncertainty band. There are, however, some rating programs which combine a standard test