- Words: 556
- Length: 2 Pages
- Topic: Education - Computers
- Paper #: 28454972
The fact that iTunes is compatible across the entire spectrum of iPod/iTouch, and iPhone models has transformed Apple's business model by creating significant switching costs, further ensuring their market leadership. This has also created a defensible market position with suppliers and partners of all forms of digital content, from music and movies.
Third, Apple's unique design strategies in smart phones have also been an effective deterrent against competitive entry into