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¶ … large number of retail sporting equipment companies that do not cater to the individuals in society who are of the lower-income category. Additionally, it is premised that these firms also do not provide sports equipment that have been manufactured in an environmentally safe and secure scenario. It has been decided that a company that accomplishes both of these objectives may be a viable option, but further evaluation is needed.
Analyzing the data
Analyzing data from a quantitative questionnaire is almost always a difficult endeavor. The questionnaire for this specific study was created in order to process data in an efficient and effective manner. The study seeks to determine the viability of forming a business entity that will cater to the lower-income individuals in society. At the same time, the new business entity will also seek to provide products that are developed in an environmentally safe and sound surroundings. As one recent study states "explanations for the perceived limited environmental activity of small firms tended to emphasize the "busyness"...
180). It is hoped that the proposed business entity will be able to manage the day-to-day management in such a manner that environmental concerns are maintained at the forefront of all business decisions. Another recent study determined that "the Theory of Planned Behavior considers that people's conduct is determined by the intention of carrying out a certain behavior" (Sanchez-Medina, Romero-Quintero, Sosa-Cabrera, 2014, p. 1).
The study will attempt to ascertain exactly what the intentions of the participants are in order to implement the theory in developing a business entity that is both profitable and produces environmentally safe products.
Accomplishing the goals and objectives of the proposed business entity however, will only take place once it has been discerned that the viability of such an approach can be successfully addressed. In order to discover the viability an evaluation tool has been created that will be disseminated to participants at…
Works Cited
Sampaio, A.R.; Thomas, R.; Font, X.; (2012) Small business management and environmental engagement, Journal of Sustainable Tourism, Vol. 20, Issue 2, pp. 179 -- 193
Sanchez-Medina, A.J.; Romero-Quintero, L.; Sosa-Cabrera, S.; (2014) Environmental management in small and medium-sized companies: An analysis from the perspective of the Theory of Planned Behavior, PLoS ONE, Vol. 9, Issue 2, pp. 1 -- 12
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