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Legal medical measures that had to be taken in advance so that people's live would not be at risk, because individuals would actually postpone treatment for the fear of being judged about something that a patient was embarrassed about. It became more of a public health issue to not enforce the rights of individuals who sought medical attention for a pertinent matter.
Although the privacy, safety, and comfort level of patients are impacted by the application of HIPAA, the medical industry was also directly impacted as well. Pharmaceutical industries were no longer able to direct their products directly at patients, since under this policy, they no longer had the right to look at anyone's information. Medical information was no longer up for grabs...
Having absolute confidentiality meant that money that was once made from direct tailored advertisement, could no longer be made. Companies that posed a health hazard by sending sample medication directly to individuals' homes were no longer able to do that, so although their financial numbers went down, it was a policy that needed to be implemented for the sake of some sort of controlling agency in healthcare. Before HIPAA, there was no structure.
References:
The U.S. Department of Health and Human Services. (undefined). Understanding Health Information Privacy. In http://www.hhs.gov/. Retrieved July 23, 2011, from http://www.hhs.gov/ocr/privacy/hipaa/understanding/index.html.
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