Liz Claiborne, Inc. The International Term Paper

Although it may be less expensive to switch bulk material suppliers, it would be more costly to switch others, such as manufacturing suppliers, who have production facilities set up to produce the company's clothing. Lastly, barriers to entry are the least forceful impact in the retail apparel industry. Although small labeled designers enter the marketplace all the time, rarely does an organization enter at the scale of Liz Claiborne. There is a proprietary learning curve that is critical success, at this level of industry participation. There are also significant capital requirements needed to compete on an international scale. Although smaller apparel manufacturers are a competitive force, they simply are not able to take advantage of the economies of scale that companies like Liz Claiborne have to their advantage.

Conclusion:

In the end, although Liz Claiborne is a leading manufacturer of men's...

...

Competition by competitors such as: Benetton, Espirit, Jones Apparel, Polo Ralph Lauren, and Tommy Hilfiger is increasing, and the company is finding itself having to compete more often by price point. However, there are a variety of opportunities that Liz Claiborne can capitalize, and strengths at their disposal, to help ensure they continue their long history of sales growth, while also improving on areas such as their low margins, in the hypercompetitive world of retail apparel.

Sources Used in Documents:

References

Leonard, J. Liz Claiborne, Inc. 2005. ed. David, F.R. (2007). Strategic management, Custom edition (11th ed.). Upper Saddle River, NJ: Pearson.

Liz Claiborne, Inc. (2008). Marketline. Retrieved March 21, 2008, from Marketline database.

Liz Claiborne, Inc. - 2005


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