¶ … Exxon Corporation is a multi-national American oil and gas corporation. It has its roots in the John D. Rockefeller's Standard Oil Company established in 1870. In November 30, 1999, Exxon and Mobil merged and became ExxonMobil. ExxonMobil keeps its headquarters in Irving, Texas. From Rockefeller to ExxonMobil, the company has developed and chosen vertical integration (the combination in one company of two or more stages of production normally operated by separate companies (450)
) across the entire supply chain including upstream and downstream directions to encourage and facilitate exchange of information. Constant and effective communication aids in improving sales strategy, promote efficiency, and minimize costs on a local, regional, and global scale. Although, based on the events of the Baton Rouge location, ExxonMobil does not seem to realize the importance of communication on all scales.
The first scale analyze is the global scale. The industry is characterized by globalization of commodity market as well as global scope. International demand for quality and affordable prices drive the supply chain and secondary unit operations. ExxonMobil tries to compete within this industry by offering vertically integrated function with emphasis on exploration and production through refining, marketing, and retail sales. Regionally speaking, the Baton Rouge complex or the ExxonMobil complex, contains a "502,000 barrel-per-day refinery and a chemical plant next to the Mississippi River. The refinery is the second largest in the nation, following the company's Baytown, Texas operation."
It provides a large amount of the products the company ships around the globe.
The way the refinery is structured is through direction from the corporate office, as they negotiate long-term and short-term crude supply contracts.The product supply and distribution department is responsible for sales of crude oil products among other products such as feedstock and this in turn is distributed into a global network of manufacturing plants, transportation systems, etc. Examples of high-value products the Exxonmobil sells are lubricants which are sold to millions of customers worldwide. The Baton Rouge complex of Exxonmobil, among other oil companies, have long been innovative in developing techniques to leverage their supply chain infrastructures, but fail to carry concern over other issues.
They achieve successful development techniques through the use of carefully constructed and scheduled exchanges and meetings with suppliers to promote and drive efficiency that focuses on reduction of costs in order to improve process cycle time along the supply chain.
In order for a company like Exxon Mobil to compete not just on a national scale, but a global scale, they must implement management strategies to handle several factors. These factors...
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