automobile industry is highly competitive. BMW had temporary set-backs caused by competition from Lexus, Acura and Infiniti in the late 1980s, but rebounded to claim a significant position in the luxury/performance segment. BMW expects its new Z3 Roadster to engage in competition with other luxury car import manufacturers such as Porsche and Mercedes. The automotive industry is mature and market share is critical to survival. Consumers are less brand-loyal

Market Segmentation Analysis The automobile industry is the fastest growing sector in India. Growth in consumption patterns has encouraged tremendous improvement in manufacturing sector and the auto industry has been growing at a rapid pace recording "over 2.06 million four-wheelers (passenger cars, light, medium and heavy commercial vehicles, multi-utility vehicles such as jeeps), and over 9 million two-and-three wheelers (scooters, motorcycles, mopeds, and three wheelers) - in 2006-07." (SBH India, 2008) But

Rental Car Industry You a Consultant international car rental company a multi-billion pound turnover. The company 60,000 employees. It largest rental car companies Europe approach feel a small business. The business a reputation providing exceptional customer service. The rental car industry is a multi-billion industry which needs proper management for it to bear exceptional returns. Unlike other service, industries, the car rental service is highly consolidated which gives new players into the

However, German producers expect the markets in other countries to become like theirs, but there is very little chance that this will ever happen, since the customers will not agree with the premium cars' high costs, and the demand for this kind of cars is likely to decrease. The German producers' orientation seems to be in disharmony with the customers' needs. For example, they develop fast and powerful vehicles that

Ford World Automobile Industry 2009 Which companies are likely to be most successful over the next five years? The companies likely to experience the greatest market success in the coming years are those that find a way to simultaneously innovate and, in the case of the Detroit Big 3 especially, find intuitive ways to reduce their capacity. Something that the case study published in the text by Grant (2009) makes quite clear

Industry Forecasting Forecasting Automobile Sales In the United States (U.S.) an automobile seems to be a household necessity for most families in most parts of the country. In some urban areas of the country an automobile is considered a luxury, because of public transportation.. Although automobile is a necessity for families in most parts of the country, forecasting sales is a difficult task. Forecasting automobile sales in the current economy is extremely