M-commerce has provided a new means for businesses to reach their customers in a fast and dynamic method. This benefit is fairly obvious. Other benefits of m-commerce is the ability to modify and transform products with relative ease. M-commerce is also beneficial because it provides a new landscape of business for developing entreprenures to develop new ideas and trends. M-commerce also has some downs sides as well. The automation of commerce creates employment situations that are detrimental to many. M-commerce kills traditional jobs in retail and other sales industries. Another drawback of m-commerce is that many in the world do not have mobile devices, and thereby ignores many customers. Another significant drawback of m-commerce is the crowded nature of the market as the number of apps increases, it becomes that much more difficult for those wishing to enter the market to do so.
Question 2
One of the most important drivers in m-commerce is the ability of the consumer to place confidence within that application or product. The internet is still a vast and mysterious place where people are at risk for being exposed. Good m-commerce approaches that drive business will address this issue. Another driver of m-commerce is in the ability of that application to provide important, high quality information. Mobile internet is essentially about the exchange of information in real time at the convenience of the consumer. The ability for m-commerce companies to tap into this resource may drive business. A good example of this is internet radio stations that cater customers music tastes in real time as information and data are provided for in a novel manner. A third driver of m-commerce is the political and social issues that drive the larger economic issues. A good example of this is how the global economy has opened up new markets for new items that were once impossible to attain through normal or legal means. As global regulations increase, the ability to m-commerce organizations to adapt will demonstrate their ability to drive business. Mobile devices are seen in such things as phones, tablets and laptop computers.
References
Balasubramanian, S., Peterson, R.A., & Jarvenpaa, S.L. (2002). Exploring the implications of m-commerce for markets and marketing. Journal of the academy of Marketing Science, 30(4), 348-361.
Clarke, I. (2001). Emerging value propositions for m-commerce. Journal of Business Strategies, 18(2), 133-148.
