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Viewing IT as such a critical aspect of firm value, along with brand name cache and more traditional assets is not at present part of corporate culture, although it must become so in ensuing decades
Q3. On the Web, explore the IT/IS integration issues raised by Kellogg-Keebler
In the 1990s, the once-venerable brand of Kellogg cereals was facing intense competition from its rivals both in the market for cereals as well as for other snack foods. Keebler was the second largest cookie-and-cracker manufacturer in the United States. Kellogg was attracted by Keebler's direct-store-delivery (DSD) system which involved daily, fresh deliveries to stores. While analysts feared that the merger would dilute earnings per share calculations, the acquisition of Keebler would give Kellogg a system conveying a critical edge over its competition in the snack food industry (Case example, 2010, Mastering the Merger).
The unusual aspect of the Keebler-Kellogg merger, and one of the reasons for its success, was that Kellogg...
In fact, Keebler's DSD was the primary reason for Kellogg's interest. Kellogg showed an astute understanding of intellectual capital and value and immediately used Keebler's systems to market its own products. This was why the merger was called a 'reverse merger' by industry analysts. The larger firm used the adaptability of the smaller firm, rather than tried to make the smaller acquisition conform to the larger firm's standard operating procedures. While there was an initial culture clash between Kellogg's more corporate and standardized approach to human resource management, the use of innovative technology was strong enough to ensure that the merger was a success (Case example, 2010, Mastering the Merger).
References
Case example: The Kellogg Company and Keebler. (2010). Mastering the Merger. Retrieved August 9, 2010 at http://www.masteringthemerger.com/masteringthemerger/case_example_kellogg.asp
While it may b e logical to see stress as the cause of much anger, it is not the only cause. Reducing stress may not eliminate anger responses, and for that matter, stress itself can only be reduced and not eliminated. Stress is simply a part of life, and many stress reduction techniques recognize this fact and train people in how to cope with stress more than to eliminate
Anger Management Anger is a common emotional response to events that are unexpected and unfriendly. However, sometimes this emotional response takes a more sustained and intense course, which is when it becomes dangerous. There is a real dearth of research material and very limited literature pertaining to anger management and this considering the fact that adolescent anger is a major indicator of adulthood violence implies the need for more research on
Consequently, aggression and/or hostility may arise. Golden presents practical technique, along with his anger management model, to help group leaders, parents, and others interested in helping teens learn to manage their anger in positive ways. He stresses: "... anger is not an experience that occurs in isolation. Rather, it occurs in the context of an individual's personality. As such, it is influenced by needs, attitudes, perceptions, and emotions. (Golden,
Anger Management Program for Mental Health and Substance Abuse Clients Anger Control Plans Timeouts: This is one elementary technique for anger management, which must figure in everybody's plans for anger control. This strategy may be utilized informally or formally. In its most basic form, timeout entails deep breathing for a while, followed by thinking rather than reacting. It can also imply leaving the anger-escalating setting or merely ceasing the anger-provoking discussion. Formally,
Finally, the follow up original research project for this topic would be a comparison of anger between males and females. Which gender is angrier in general, and which gender copes better with anger. This project would help create a deeper understanding of how the sexes relate and react to anger, and would help people understand and manage their anger according to their gender. There may have been studies like this
There is a point where anger cannot be avoided, and the authors really provide no insight into how I might deal with those situations. Chapter 9 focuses on managing face, a concept the authors define as "people's image of themselves" (p. 157). I was interested in this chapter from the outside, since I have been known to trample on people's feelings every now and again. I am not convinced that