Management of Information Systems Business Strategy: Lessons to Be Learned From the Clinic and Resort Cases about the Creation, Implementation and Use of Business Intelligence
The objective of this work is to examine the lessons to be learned from the clinic and resort cases about the creation, implementation and use of business intelligence in management of information systems business strategy.
Business intelligence is described as the "business capability of extracting actionable insight from business and market data to support better decision-making and improved corporate performance." (The Business Intelligence Guide, 2011) Furthermore, Business Intelligence is the business reported to be the "most wanted technology by business across the world" because business intelligence "even in current times of economic downturn, when IT budgets are being cut, is still at the top of the list of urgently needed business capabilities." (The Business Intelligence Guide, 2011) The critical need for business intelligence was learned by the clinic and resort cases, which are reviewed in this study.
I. The Clinic Case Study
Konitzer and Cummens (2011) write that Marshfield Clinic "with more than 50 regional locations staffed by 6,500 administrative and healthcare workers and over 800 physicians…is a true innovator in patient care, efficiently managing more than 375,000 patients every year." Konitzer and Cummens report that the management team at Marshfield Clinic invested early in electronic patient records and provided staff with electronic tablets that were used in history taking which in turn "automatically populate a centralized patient data warehouse.' (2011) Each patient's financial and clinical care information…including histories, lab tests, medications and diagnostic records…" are all stored safety and update continuously which means that Marshfield Clinic is always ready for reporting and analysis. (Konitzer and Cummens, 2011)
Konitzer and Cummens report that Marshfield Clinic "is intensely interested in the accuracy and consistency of billing codes assigned to a patient care visit." (2011) This requires an investment in the right analytics software in order to "augment the clinic's existing processes for evaluating medical coding appropriateness. It would enable the clinic to compare its coding to national benchmark data to help utilization review nursing staff identify physician training needs as they apply to medical coding." (Konitzer and Cummens, 2011) Konitzer, manager of Analytics, Marshfield Clinic states that the analytical tools "helped us identify outliers, increase medical coding accuracy, and decrease the variance by $5 million." (Konitzer and Cummens, 2011)
Prior to implementation of SAP BusinessObjects solutions for analytics and reporting, Marshfield Clinic was reliant on "complex ad hoc query tools for which users needed to undergo extensive training." (Konitzer and Cummens, 2011) It is reported that the limitations of the analytics software being used were well-known. The IS department wanted a tool-set that would make provision of "self-service reporting and analytics [and] more meaningful visual displays, and more powerful analytics functionality." (Konitzer and Cummens, 2011)
Cummens stated, "Our existing software wasn't designed to support the fast decisions that our physicians, management, and clinical care teams need to make every day, right down to each individual patient. It was by improving these frontline decisions that we could actually improve patient outcomes -- one of the primary metrics the federal government is using to determine payment bonuses." (Konitzer and Cummens, 2011)
Marshfield examined its options and made the choice to deploy "three SAP BusinessObjects solutions: (1) SAP BusinessObjects enterprise software; (2) SAP BusinessObjects Xcelsius enterprise software; and (3) Sap BusinessObjects Web Intelligence software. (Konitzer and Cummens, 2011) Installation and configuration of the software was accomplished quickly because the new software did not have to be deployed across the many locations of Marshfield Clinic. The reported challenge of the rollout was the conversion of the existing 60 Cognos catalogs of the clinic 'into new semantic layers that worked with SAP BusinessObjects software." (Konitzer and Cummens, 2011)
The...
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