In fact I sincerely wanted to help them find positions where they could excel. The lack of trust on their part and the acute resistance to change was so strong that structuring for integration to the point of even defining what conditions needed to be changed to overcome shortcomings and design a new position for them was not possible. As trust was not present and despite my best attempts to earn it through being genuinely concerned about them, all attempts were seen more as patronizing and less about attempting to help them. On the occasion that they did ask for pay increases, I told them they would need to get their cumulative customer satisfaction scores up and also call volumes. Not interested in the position or excelling at it, these employees refused to improve and when let go, saw it as very personal given my continual efforts to help them improve their performance.
Management Theory Potential Solutions
Clearly what was needed was more of a systematic and cohesive development plan that didn't first concentrate on nurturing trust, but more on shifting their perspectives to see an integrative model approach to conflict resolution as the best possible alleviate the frustration they felt with their jobs (Brownlie, Hewer, Wagner, Svensson, 461-47).
In attempting to counsel and guide them out of their frustration, I had actually been fueling the part of the contended defense model, further strengthening their approach to conflicts at work through a conventional stance. As a result, trust was eroding and the perception of opportunities to take greater control of their jobs and the metrics that could have been used to prove their mastery of it were rejected. Inevitably when the company began to experience reductions in sales and had to cut costs, the lowest performers were let go, ironically fulfilling the scenarios that these employees' Contended Defense Model had scripted through perceptual bias. I specifically had failed to recognize the strength of these lower performing employees' Contended Defense Model (LaBrosse, 101, 102) and the significantly different perceptions they had of their jobs as a result.
What would have been a more effective strategy on my part and a potential solution for ensuring my entire department attained job ownership and also was able to excel on the metrics of performance for their positions would be to rely not on one-on-one discussions which were only seen as patronizing, but to focus instead on observing the patterns of what made these employees excel at certain tasks and not in others. There were those specific tasks completed in serving Internet-based customers where the quick response and ability to increase response figures very fast were their strongest contributions to the company. Yet on e-mail and over the telephone, their responses and customer satisfaction figures were quite low and even prompted Human Resources to inform me they would need to be put on probation if they did not improve. The pattern that began to emerge from this integrative thinking could have led to only placing them on a single type of customer service channel, specifically orientated to quick feedback and rapid closure. My highest performing customer service representatives were those capable of completing closed service calls regardless of the channel they were inbound from. Delay in gratification from closure did not bother them; they seemed to have created their own casual model of how their total efforts contributed to the higher satisfaction scores, yet the lower-performing members of the team did not. Further, from a pattern analysis of their behaviors and their tendency to rely more on interactive, not interpersonal feedback, their tendency to enjoy working completely alone, only with a computer would have also become evident. As customer service is by nature an interpersonal career, been with more foresight to rely on integrative model-based approaches to redesigning their jobs so they could have excelled at the metrics of performance they felt the most in control of (Chen, Chen, 279, 280).
From these accumulated observations it also became clear that their perceived lack of ownership was more about wanting to retain their own identity in what they perceived as a faceless customer service organization, again relying on Conventional Stance to the Contended Model Defense (LaBrosse, et.al.). Clearly more effort in understanding and appreciating how significantly different their perspectives were of their positions and the need they felt to not conform led to the development of a hypothesis that low performing call center representatives needed to be screened for their level of affiliation need, level of frustration with fast vs. slow feedback,...
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