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Market Research
Discuss: "Market research is probably the greatest single deterrent to excellence in modern business. It's crutch for manager with no vision and no conviction."
One of the most famous corporate success stories of recent memory, the Apple Corporation, did almost no market research. Instead it relied upon the vision of its CEO and founder Steve Jobs. "Apple as a company follows its instincts. They're less interested in giving the market what it wants as they are in giving the market what it doesn't yet know it wants. Apple aims to create innovate products that didn't previously exist (iPad) or take existing products and redefine them in a way that makes them completely new (iPod, iPhone)" (Bradley 2010). Apple customers are loyal, yet it does not use focus groups, surveys, questionnaires, or other conventional methods of assessing what consumers want. Consumers do not know what they want, Jobs believed. The iPad was one of its hottest-selling items, despite the fact that many technology insiders and market gurus joked that they had no idea what it was supposed...
Ford, much like Jobs later did with the PC, strove to innovate on an existing product to address perceived deficits. Before Ford, cars were expensive and slow-moving 'vanity pieces' or novelties than useful vehicles. Through standardized production, Ford made cars affordable and also more reliable. He did not do market research to create such product innovations, however.
Ford and Jobs' principles suggest that market research can be useful in terms of understanding customer perceptions of current products -- customer may say they do not like a certain flavor of Pop Tart (cherry) and prefer another kind (brown sugar) and would like to see a new flavor (mint chocolate). But coming up with a new breakfast snack idea that suits consumer needs of the future needs requires another, overriding intelligence in the form of a creative designer. When companies simply respond to what customers say they want, the companies often…
References
Bradley, Stephen. (2010). Who knows better? You or your customers?
http://www.vanseodesign.com/marketing/who-knows-better/
Skibsted, Jens Martin & Rasmus Bech Hansen. (2011). User-led innovation can't create breakthroughs: Just ask Apple and IKEA. Fast Co Design.
Retrieved November 12, 2011 at http://www.fastcodesign.com/1663220/user-led-innovation-cant-create-breakthroughs-just-ask-apple-and-ikea
(as the survey is an intercept interview, the survey should not exceed more than 20 minutes, and the 15-minute interview length would be the recommended duration given that the survey is about customer satisfaction.) III. Executive Summary This document provides important information on Mercy Health System's market research plan and strategy: a mini-guide on the market research process and the research plan for the proposed Customer Satisfaction Study. The market research process
Market Orientation of Medical Diagnostic Units Dissertation for Master of Health Administration i. Introduction ii. Objectives iii. Description iv Administrative Internship v. Scope and Approach vi. Growth vii. Methodology viii. Hypothesis ix. Survey Questionnaire x. Research Design xi. Observation and Data Presentation xii. Test provided xiii. Analysis of findings Marketability of Patient Satisfaction Importance of Employee Satisfaction xiv. Conclusions and Recommendations xv. Bibliography xvi. Notes xvii. Appendices Market Orientation of Medical Diagnostic Units
Market Audit The first point that has to be looked into is the health of the company, Colorado Australia. The company is passing through a bad phase and this is not the time for a product launch as generally no new introduction can make money for a period of time after launch. When the company launching the product is itself in a relatively poor condition of finances, then it is less
N.D.P.16). Indirect Investment Options The indirect investment option avails itself of two avenues: licensing agreements or branch or representative offices. "Foreign companies with patents, trademarks, or other intellectual property are free to enter into licensing agreements with local companies. Licensing has the advantage of limiting a foreign company's exposure, since the company need not set up an office or a joint venture" (Price Waterhouse Coopers. N.D.P.18). The branch or representative office
Quality, cost-competitiveness, customer service and first-to-market are all essential determinants to global commercial success. All sectors of the economic market are obliged to reduce costs and production times while increasing profits and market share. Ambitious organizations are turning to systems management programs such as Six Sigma or Total Quality Management to develop and maintain exceptional standards across the whole of an organization. This includes all aspects of production and
International Ship and Port Security (ISPS) Code on Maritime Security The study will be based on the question that "What is the impact of the International Ship and Port Security (ISPS) Code on Maritime Security." Answers will be sought to have this question addressed adequately. The study feels that the ISPS Code has some impacts upon the Maritime Security in the world. Thus, the study seeks to uncover the various impacts